Simulacra Studios
©SimulacraStudios
PhotobyFrancoisBoutemy
sensible price. Plus it’s very easy to client has requested. We’ll check workthroughthenighttoo.”
addmorekitasyougo.” Colorama backgrounds and go The duo use freelance help as and
“Nowwe’replanningoninvestingin through everything in detail with the when they need it – and the master
BowensTravelpakforlocationwork.” clientbeforetheshoot.Andwe’llalso planistoopenasecondstudiowithin
At Simulacra, whose clients include givethematenminutecrashcourse thenextfiveyears.
Ralph Lauren UK; Virgin Music, EMI onanyequipmentthat’snewtothem. RevealsFrancois:“We’dlovetoopen
and Eurostar, the founders embrace Finally we’ll show them where the a second, larger studio either in
adaytodayimperative:ensuringthat fridge full of beer is located and we London or Brighton. We’ll keep this
nothingislefttochance. leave them with a walkie-talkie in one for photographers new to the
SaysChris:“Whenthestudioishired casetheyneedhelpthroughtheday. professionbutthesecondstudiowill
to a client we are And we’ll even give enable us to offer services we can’t
obsessiveabout its starterphotographers contemplate at Railway Arch,
preparedness. adviceiftheyask.” includingsetconstruction.”
We get in early, set He adds: “The thing It’s a long hard slog in the studio
up the kit and test is we want to make game. Francois confesses: “We’ll
everything. We will absolutely sure they arriveat8a.mandwe’llstillbehere
have made sure, in get the best results until at least 9 p.m. But the effort is
advance, that we possible – and if payingoff,aswestretchouttorealise
haveeverythingthe necessary we will ourartisticdreams.”
www.simulacrastudios.com
©SimulacraStudios
PhotobyFrancoisBoutemy
www.bowens.co.uk 29
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