Simulacra Studios
Francois(27)pointsout:“Westarted
with a £5,000 investment which we
begged and borrowed where we
could. And over time we have built
ourequipmentinventory.Wecanoffer
anarrayoflightingaccessoriessuch
asasnoot,Bowensbeautydishand
various‘fun’stufflikeanindustrialfan
andasmokemachine.Wehavealso
invested in a large steel boom for a
third200WsFlashHead.
Plus we have a great big, fat flight
casewithbuilt-inspeakers.Itsquats
there on castors and can be rolled
effortlesslyaroundthestudio.Weuse
thisasalaptoptablesowecanplay
music or surf the net wirelessly and
connecttoourserver.”
Ithasnotbeenaneasyriderecently,
duetotherecession,butthepartners
haveembracedafullservicestrategy
from the ‘get-go’. Simulacra offers
web design and full print facilities
alongsidethestudioservice.
“Wealwayswantedtocreateaone-
stop shop situation where a client
didn’thavetolookelsewhereforany
aspect of their workflow” reveals
Francois.“Andthisstrategicthinking
has really helped us through some
toughperiodsrecently.”
But throughout the hard times one
decision made early on has really
paiddividends.
“We had both used Bowens
equipmentfromouruniversitydays”
he says: “And we decided to stick
withthebrand.WithBowensyouget
high quality, extremely robust
equipment–andyoucanbuyitata
©SimulacraStudios
PhotobyFrancoisBoutemy
28
www.bowens.co.uk
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