With Lynchburg Real Foods, Cundiff has developed a
Natural
“pipeline” for these goods. “We can keep the dollars local
and support more development of the resources. The farmers
Foods Stores
set the prices, and the store keeps only a nominal percent-
age to cover costs. Everybody wins.” The store is open only
in the Area
during delivery times, which trims energy costs and keeps the
Annie Kay’s
overhead low. (Interested shoppers should call ahead for the
Mainstreet Market
schedule or check the website for more information.) After
1531 S. Main St.
deliveries are claimed, the store will close for the day, keep-
Blacksburg, VA 24060
ing only a few non-perishable items on the shelves, such as
540-552-6870
local honey and canning supplies.
anniekays.com
Another nice surprise is that Cundiff can show sociol-
Harvest Moon Food Store
ogy students, whom he teaches at area colleges, how an idea Cool Spring Organic Market
227 N. Locust St.
born of social concern can come to life. “It’s great to be able 800 S. Main St.
Floyd, VA 24091
to do that,” he says. “It’s the ultimate visual aid.” Lexington, VA 24450
540-745-4366
Furthermore, Cundiff admires area farmers who practice 540-463-6506
harvestmoonfoods.com
sustainable agriculture and wants to support them. “They are
coolspringorganicmarket.com
stewards of the land,” Cundiff says. “They aim to go ‘beyond
Lynchburg Real Foods
organic,’ to care about all aspects of the production process.”
Eats Natural Foods
311 Rivermont Ave.
These farmers consider the entire farm system– not just the
708 N. Main St., Ste. A
Lynchburg, VA 24504
animals and plants they raise, but the water, soil, grain, grass,
Blacksburg, VA 24060
434-528-1100
and air as well – and the effect it has on the greater com-
540-552-2279
lynchburgrealfoods.com
munity. So, in response, Cundiff wants to make sure that they
eatsnaturalfoods.com
Roanoke
have a reliable market for their carefully raised goods. He
Fresh Air Natural Foods
Natural Foods Co-op
currently gets organic products from several area farms: meat
2264 Lakeside Dr.
1319 Grandin Rd. SW
from Mountain Run Farm, eggs from Hoskins Hills Farm,
Lynchburg, VA 24501
Roanoke, VA 24015
goat cheese from Night Sky Farm, and produce from farmer
434-385-9252
540-343-5652
Dave Bowen. And shoppers are learning more about it as
freshairnaturalfoods.com
roanokenaturalfoods.coop
well, Cundiff says. “When you improve your diet, you gradu-
ally start to learn more about the environmental and social
aspects, too.”
Cundiff is dedicated to making the local real-food net- Begin Creating the Life You Want Today
work work for everybody, including Lynchburg’s inner-city
residents with fewer resources. He wants to make it feasible
for those on tight budgets or public assistance such as food
stamps. “I grew up here; I want to live here,” he says. “And I
want to help make it a better place for others to live, too.”
That’s his goal, he says: to create something that’s not
just another natural food outlet. “For me, it’s all about build-
ing community here,” Cundiff says. “And the most founda-
tional component of community is food.”
For more information, call 434-528-1100 or visit
CUSTOMIZED PROGRAMS THAT
lynchburgrealfoods.com.
FOCUS ON YOUR INDIVIDUAL HEALTH
AND WELLNESS NEEDS
Natural Foods
Spiritual Life Coaching • Hypnotherapy • Tai Chi
in Historic Downtown Lynchburg
Reiki Classes • Meditation • Personal Training
Nutritional Weight Loss Programs
Wholesale pricing through
Cooperative Buying
Call for your free
t # V M L * U F N T
30 minute consultation.
t % F B M J O H % J S F D U X / 1 S P E V D F S T
t # V Z J O H - P D B M
www.LynchburgRealFoods.com
540.719.2800
' P S N P S F J O G P S N B U J P O Q M F B T F D B M M
Locally Grown Agriculture
Produce, Meats, Dairy, Baked Goods
Preserves & Condiments434-528-1100
www.merchantinstitute.com
July 2009
11
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