BROKERS’ MONTHLY 15
data; or how it will be stored; and compliance perspective, brokers can to services they sell to clients and by
whether it will be retrievable when it help to form a clearer picture of the doing do, differentiate their offering
is needed the most. likely costs of off-site data backup in an increasingly pressured and
If the client hasn’t already depending upon the individual competitive marketplace. The client
implemented a system, they will company’s needs. not only benefits from an insurance
most certainly benefit from guidance Understanding the true value of policy to protect one of its most
as to the solution most appropriate data backup to a client company will valuable assets, but also a service
for their needs. In both cases, also enable the broker to incentivise that supports and underpins that
brokers can take advantage of the the client by offering an extension to policy and ensures that the business
opportunity to add value to the the cover provided by the existing is fully safeguarded against any
insurance products they are selling policy, giving them the ability to degree of data loss.
by forming partnerships with potentially offset the additional cost
technology suppliers. of the service. s SMEs dealing with vital
Ensuring that clients have the
“Brokers can add
appropriate data safeguards in place
A
customer data, brokers
themselves need to consider
helps to reduce the likelihood that how technology can best help them
value via partnerships the data protection clause will need manage their own business
with technology
to be invoked, which is always an continuity needs. Certainly the most
important consideration. With their effective way to sell a product to a
suppliers” data properly protected by an off- customer is via your own experience
site backup solution, companies are as a client, so undertaking their own
This can help in gaining a better less likely to suffer any liability from evaluation of data backup
understanding of what is available a business-related disaster, and requirements could be the best first
on the market, and to be in a therefore unlikely to need to claim step for insurance brokers to find
position to guide clients towards the on their insurance policy, giving that perfect technology partner.
best solution. By encouraging clients both insurer and client additional
to evaluate the volume of critical peace of mind.
Contact Backup Direct on
data they deal with, and what they A partnership with a technology
0800 0 789 437
are obliged to keep from a supplier also helps brokers add value
www.backupdirect.net
IBM
Insurancebrokersellers.com
SELLERS: WE NEED YOU!
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Contact Chris Coates or Anne Malone on m: 07801 329342 or 01264 711037
Email chris@insurancebrokersellers.com
Please note our new address:
Insuretec Ltd, Elm Tree Farm, Wheal Hope, Cornwall TR4 9QJ
Visit our websites:
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