p60-61 installations 15/5/09 08:20 Page 79
INSTALLATIONS
Bally sees big systems gains in
San Juan and South Dakota
B
ally Technologies has factors when selecting our new Windows-based version of our them many different ways to win,
agreed a new contract systems partner, and we time-proven SDS system solution, made choosing Bally an easy
to provide a slot ultimately chose Bally because of combined with our integrated and decision for us.”
accounting, player- their outstanding reputation for cutting-edge marketing, “Our new SDS Windows Version
tracking, and customer support and their promotions, and rewards tools, 11.0 is the ideal solution,
marketing system solution for the broad portfolio of marketing and gives customers an array of providing the new casino with an
new Sheraton Puerto Rico promotions solutions,” said technology and marketing easy-to-use and familiar graphical
Convention Center Hotel & Robin Powell, Principal of solutions designed to drive cost user interface and room to expand
Casino, in San Juan, which opens Talisman Group, the consulting efficiencies and generate as their gaming operation grows,”
in November. firm developing and executing additional revenue.” said Derik Mooberry, Bally’s Vice
After a highly competitive and the concept and installation of Meanwhile, the company has President of System Sales-Western
exhaustive evaluation process, Bally the casino. also won a new contract to provide Division. “We are honored that
was selected to provide a complete “As a new casino competing in a a slot accounting, player tracking, The Lodge at Deadwood has
solution for the new casino’s high- well-established and sophisticated and marketing system solution for selected Bally as its systems
speed Ethernet-based casino floor. gaming market, it is important that The Lodge at Deadwood in partner, and we look forward to
Bally’s solution includes its new we have an arsenal of powerful, Deadwood, South Dakota, opening helping them make their new
Microsoft Windows Version 11.0 of player-centric marketing tools to in November. casino a great success.”
its powerful slot accounting and attract, reward, and retain players, Bally was selected to provide a Bally Technologies will also
player-tracking system; 465 iVIEW and Bally’s solutions are absolutely complete solution for the new provide an array of its latest video
displays; a full suite of marketing, the most exciting and casino’s high-speed Ethernet- and stepper titles for the casino
promotions, and customer- comprehensive,” Powell said. based casino floor, including the opening, including Quick Hit
relationship solutions including “Bally’s long-standing commitment CMP player-tracking system; iVIEW Platinum and Roulette games on
Bally Power Bonusing; Bally’s award- to Systems is unmatched in the displays; and Bally’s award-winning the dramatic V32 cabinet; a bank
winning Business Intelligence gaming industry.” Business Intelligence Solutions. of Power Strike Progressive games
Solutions; TableView real-time table “We are honored to provide the “Bally Technologies is an offering a car as the top jackpot
rating and player-tracking system; Sheraton Puerto Rico with Bally’s absolute standout when it comes award; Bally’s retro-themed Skill
and the new Download new Windows-based systems to customer service and support,” Series games Pong and Breakout;
Configuration Manager, a server solution which delivers flexibility, said Ryan Wordeman, President of Playboy Strip Poker; and
application that allows casino easy maintainability, and Deadwood Resorts LLC. “That Transparent Reels’ titles Dragon
operators to view, examine, and scalability for a growing gaming commitment to customers, Dynasty and Twin Tigers, featuring
manage their floor configuration operation,” said Ramesh combined with Bally’s extensive 3-D-style video and animated
from a central location. Srinivasan, Executive Vice bonusing package so that we can displays in conjunction with
“We considered a number of President of Bally Systems. “Bally’s keep our players excited and offer mechanical reels.
Jaws debuts at Sycuan, Loutraki gets HyperLink
J
ust when you thought it was safe to go cover the speakers. the performance of Aristocrat’s standalone
back to the casino, Aristocrat's newest JAWS is driven by Aristocrat’s powerful GEN7 games and look forward to offering our
slot, the striking JAWS, has made its platform, resulting in state-of-the-art video and customers more great excitement with these
debut at the Sycuan Casino in El Cajon, amazing sound quality for some of the best slot new jackpot slots.”
California. play anywhere. Encasing the game is the award- Aristocrat’s
JAWS is based on the Academy Award- winning VIRIDIAN cabinet, complete with blue Regional
winning film franchise and submerges the water bubble trim and edge lighting that Sales
player in a total experience. The fun begins the illuminates during game play. Manager,
minute players sit down in their chair. Then, a Elsewhere, Aristocrat Europe has added the Damien
nervous flick of a finger on the “shark tooth” prestigious Casino Loutraki in Greece to its Greig added:
spin button, and the game begins. From deep roster of venues featuring Hyperlink “This
inside the slot, the familiar spine-tingling JAWS technology following the installation of Cash Hyperlink
theme music sets the tone, but JAWS is more Express and Pelé Golden Goals. suite forms
fun than dangerous. In fact, players can win Situated on the main gaming floor, the linked part of a
one of four Hyperlink progressive jackpots and XCite slots are configured as a centrepiece significant investment being made by Casino
fun bonus games keep players in the “water” attraction in two facing banks of 16 machines, Loutraki in Aristocrat games, which also
longer. Completing the experience, an electro- targeting low denomination players. includes a large number of new XCite
mechanical buoy topper lights up and sounds Casino Loutraki’s General Manager, Mr Roni standalone models, due to go live on their
off a bell during game play, and shark “gills” Aloni commented: “We have been impressed by gaming floors in the next few weeks.”
JUNE 2009 61
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