SGBGolf_May09_p8:SGBGolf_May09_p8 05/05/2009 11:31 Page 8
News
Lions on the golf
Money
course
matters
With the British and Irish Lions rugby union squad
heading to South Africa for a highly anticipated test
series this summer, Premier Licensing has launched a Roger Sherman,
line of Lions golf accessories. managing
The range includes headcovers, an umbrella, bag director of
tag, glove, balls and divot tool. Messe
www.premier-licensing.com Munchen
International’s UK branch, Pattern
Ltd, reflects on his recent meeting
with some of the UK’s leading golf
companies
Fairway & Greene at home in
The organisers of Golf Europe – probably
Europe’s leading trade fair for the industry –
St Andrews
met representatives of leading UK companies
recently to discuss the move of this year’s show
Clothing brand Fairway and Greene has been added to the exclusive stable of brands to be stocked at to the MOC, the venue in Munich where Golf
the ‘Home of Golf’ by the St Andrews Links Trust’s retail shops, The Old Course Shop and in the St Europe started. The MOC is a fine steel and
Andrews Links Clubhouse. glass facility in the north of Munich, on the
“St Andrews Links and Fairway and Greene share the same respect for tradition and a desire to airport road and five minutes from Kiefengarten
promote all that is finest in the game of golf,” claims Danny Campbell, director of retail for the St on the U6 subway, which goes straight into
Andrews Links Trust. “As we prepare to host the Open in 2010, I am delighted to add Fairway and town. Several major brands have permanent
Greene to our offering. With our location adjacent to the Old Course it is imperative that we find showrooms here already, so there is an element
partners that reflect our commitment to excellence in all we do.” of taking the show to the industry. The move
www.fairwayandgreene.com was received well in the meeting, since Golf
Europe is a better event if the major brands are
present – this encourages the smaller companies
Golfsmith delivers X factor
to attend too.
However, leaving aside the impossibility of
Golfsmith has brought the Vector X ball monitor to the European market. finding dates for Golf Europe that satisfy all
The Vector X is particularly suited to pros who need a launch system that equipment, accessory and apparel suppliers -
doesn’t require an external computer. The easily portable Vector X measures this year the event runs a week earlier than
ball speed, launch angle, backspin, sidespin and side angle and displays usual, from Sunday to Tuesday, September 27
results on a colour display screen. It comes at a price of £2,235 plus VAT. to 29 – it was the overall cost of exhibiting
www.golfsmith-europe.co.uk which was on everyone’s minds. There is reason
for optimism on this front though. The earlier
Country Code
dates will mean that cheaper hotel rates are
available (as there will be no concurrent
commercial property show for the not-so-fat-
The BGIA has published an extensive study on the golf apparel and footwear this-year-cats), the organisers are considering
market in Europe, split into three volumes: Southern Europe; Northern Europe, free guest tickets for exhibitors’ clients, and
and Central & Eastern Europe. SGB Golf is publishing an exclusive series of country summaries from there is no increase in space prices from 2008.
the report, the first of which covers the emerging golf market in Romania: All public transport is of course available free of
While Romania remains an enigma to many in the British golf industry at present, the country has charge to both exhibitors and visitors.
a population of at least 21.6 million, which is the second biggest in Eastern Europe after Poland, and Paramount in potential exhibitors’ minds this
it is beginning to attract investment from major sports retailers such as Decathlon and Intersport. year, above all, is the cost-effectiveness of
Since joining the European Union in 2007, economic modernisation has accelerated and import taking part in trade fairs. That’s the challenge to
duty has been slashed from 25-30% pre-2007, to 3-5% since. Romania has become the world’s be faced not only by Golf Europe but by all
25th largest importer of consumer products. similar events throughout the world. Analysis
In sports, tennis and football are much more popular than golf at present, although the country’s and evaluation of trade fair participation is a
portfolio of 10 golf courses is set to double if existing plans are fulfilled. There are less than 500 tough exercise – only those shows that can
registered Romanian golfers at present, and negligible golf tourism as yet. really deliver a strong, qualified and, preferably,
The Romanian golf market remains in its infancy, but the long-term future is promising. international audience can look forward to a
Each volume of the BGIA report is available for €2,000 (or €1,000 for BGIA members), or all three positive future.
volumes together for €5,000 (or €2,500 for BGIA members). For further information contact Jacqui Golf Europe 2009 takes place at the MOC,
Baldwin at the BGIA: Munich from September 27-29.
T: 0276 414 999 x207
E: jacquib@sportsandplay.com www.golf-europe.com
8 SGB GOLF MAY 2009
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