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Asbri
Asbri are building from strength
to strength...
W
elsh brand Asbri Golf has been growing dramatically competitive for both the retailer and consumer.
beyond its roots in the ‘Valleys’. Now entering its fifth Indeed, many retailers have long been searching
season, the Pontypridd-based accessories for what Asbri can offer – logo-ed merchandise
distributor/licensee has certainly made an impact on the industry with low minimum orders, no set-up charges,
with its rapidly expanding range of products. quick lead times and attentive customer care.
The word ‘Asbri, meaning “spirited” and “vivacious” in Welsh, Its range of bespoke products includes golf
encapsulates the ethos of the company, and its growth during difficult bags, headwear, towels, umbrellas, pitchforks
times for the industry is impressive. The executives have a proven and many other accessories, all of which can be
commercial background with the managing director previously customised with any club or corporate logo.
employed by Puma and the sales director by Panasonic. One innovative product has been the hugely
The launch of Asbri Golf in 2004 resulted from the success of its successful and patented PitchMaster – a fully
sister company, Asbri Design. In fact, Asbri Design retractable pitch repair tool. Quoted as the “Ferrari”
(www.asbri.co.uk) continues to expand and has new design of pitchmark repairers, the tool has been a huge
offices opening shortly in central London. Having provided success and retailers not stocking it already should ask
many product design solutions over the past 10 years, themselves why? Club or corporate logos can be applied
including Puma’s statement soccer boot for the to all Asbri’s accessories to make them totally exclusive to
2006 World Cup, the funding was secured to both the retailer and the customer.
launch Asbri Golf. Five years on, Asbri Golf supplies But if a particular club logo doesn’t work for the client,
over 350 professional shops across the UK and Asbri also offers a crested service with Patriot logos. These enable
exports to more than 20 distributors worldwide. retailers to make the most of national sporting events that trigger a patriotic
Asbri has succeeded in creating a range of accessories that are both response from fans.
functional and fashionable. Design and quality are of paramount
importance. But the brand has been pitched at prices that are seriously www.asbrigolf.co.uk
SGB GOLF MAY 2009 31
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