SGBGolf_May09_p14:SGBGolf_May09_p14 01/05/2009 09:02 Page 14
Launch Pad
CentreCup provides new
News from the
frame of thought
PGAs of Europe
Words: Dennis Shaw
PGA professional Ian Melville claims to have invented a training aid that
will help golfers hone the perfect pendulum putting stroke; the
CentreCup.
At first glimpse, the CentreCup might make people wonder whether PGA pro
Ryder Cup waters European
Ian Melville is working on a solution to NHS hospital bed shortages. They would be
wrong. grass roots
Melville has created a unit that is intended to mould the perfect pendulum The Ryder Cup European Development Trust has agreed to support a
putting stroke, just like the Explanar moulds the golf swing. When a golfer is European Tour initiative to provide free coaching to members of the
connected to CentreCup, it ensures that the golfer’s shoulders, forearms, hips, public at tournaments this year.
knees and feet are all aligned square to the hole, and it also keeps the putter face Up to 10 PGAs will be offering free golf lessons funded by Ryder
square to the line of the putt throughout the stroke. Cup profits, which will be operated by Provision Golf.
Setting up within the CentreCup frame, a brace keeps the golfer’s shoulders in Large, inflatable practice nets will be erected at the heart of
position while an anti-break putter brace holds the wrists in the correct position tournament villages and PGA professionals from the host country will
through the stroke. provide 10-minute, video-backed lessons to individuals of any age and
“The pure in-line square (PILS) putting stroke is the easiest action to coach and level of experience.
the easiest for golfers to understand,” says Melville. “CentreCup gives instant The clinics will be in evidence at the BMW PGA Championship at
feedback on what that feels like and trains golfers to replicate that feeling on the Wentworth (May 21-24) and the tournaments at two forthcoming
course. Ryder Cup venues, Celtic Manor (June 4-7) and Gleneagles
“The reaction from teaching professionals and the public has been fantastic, (Aug 27-30).
with advance orders that have exceeded
our targets. We are genuinely excited
by the global potential of CentreCup.”
Melville estimates that over 20,000
putts were taken in the CentreCup
by golfers at the NEC and Scottish
Golf Shows.
Priceless: Ian Woosnam
was Europe’s last
victorious Ryder Cup
skipper in 2006
Working together with
golf tourism
The PGAs of Europe is partnering the
International Association of Golf Tour
Operators (IAGTO). The new agreement will
see the mutual usage of logos, ready exchange of knowledge and
PRODUCT SPEC: CENTRECUP
information, and a general philosophy of co-operation with a view to
Tubular steel frame, chest brace and Putt-Slide Bars™
promoting golf tourism and instruction.
Rubber mat and steel footplate
With 323 golf tour operators in 48 countries, IAGTO represents a
Injection moulded Anti-Break Putter Brace™
range of interests that coincide with the daily duties of the 15,000
2Thumb putter grip adapter
PGA professionals under the umbrella of The PGAs of Europe’s 36
Carry bag and assembly toolkit
member countries.
Anti-Sway Locators™ reduce lateral sway
This latest collaboration will run along side existing partnerships the
RRP: £339
PGAs of Europe has with the European Golf Course Owners
www.centrecup.com
Association (EGCOA) and the European Golf & Travel Media
Association (EGTMA).
14 SGB GOLF MAY 2009
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