feature automation & asset management
Tom Gittins, director of sales at Pebble Beach
Feature sponsored by
Systems, looks back at 2008 and discusses the
Harris.
company’s philosophy of delivering closely
integrated multi-channel automation solutions
that are flexible, cost effective and future proof.
An integrated
approach
B
roadcast playout the development of modern graphics and on-air presentation
requirements are changing automation and media management packages, enables our customers to use
rapidly as new delivery systems in new and challenging any mix of hardware from a range of
platforms are introduced directions. suppliers to suit the needs of any
and the volume of output The use of high performance generic channel, whilst still making use of the
increases. To survive in this IT storage, lower cost encoding systems same multi-channel, user friendly GUIs
increasingly complex media business, and single channel ‘boxed’ systems is and media management software.
broadcasters need systems that can growing and the need to join up such This approach also enables
deliver more channels and more technology alongside existing broadcast broadcasters to swap devices as needs
functionality without increasing infrastructures to provide end-to-end change and to share devices amongst
operational costs or compromising on-
Tom Gittins,
workflows is a relatively new challenge channels as the workload requires. To
air reliability. These systems also need director of sales at for automation providers. It is hard to reduce operational costs and optimise
the flexibility to cater for high revenue
Pebble Beach
foresee a ‘one size fits all’ solution but the use of content there is a growing
Systems.
channels built on complex file-based there is certainly the possibility of use of file-based workflows that
workflow requirements and, where the making it appear so by providing an incorporate low resolution browsing
investment can justify, the use of best- overarching control layer that presents applications, which allow operators to
of-breed technology. At the same time, operators with a common user be involved concurrently in handling
there is also a need to cater for low-
Part of the
interface whatever the underlying editorial approval, selecting advertising
revenue niche channels or disaster
installation at
technology. insertion points, creating promos and
recovery scenarios where budgets are
Sporto
Komunikacijos in
Recognising the complex issues that highlights packages or indeed
restricted. These demands are driving Lithuania. broadcasters face, Pebble Beach producing re-versioned programmes for
Systems developed its flagship delivery across multiple platforms.
Neptune product with flexibility in During 2008 Pebble Beach
mind. Utilising a client-server implemented a number of projects
architecture and modular scalability where such technologies were
allows Neptune to be configured for incorporated, allowing the company to
any number of channels with any deliver beyond the traditional role of
number of users. Neptune controls automation in transmission workflows.
devices via a host of interfaces, For Dunya TV in Pakistan, for
including industry standard VDCP, as example, an overall system comprising
well as a multitude of device specific ingest, archive, browse review,
APIs to maximise functional control of a production and playout has been
range of smart new devices. Recent deployed, where Neptune and Anchor
integration of new encoding and automate the workflow for two
decoding platforms, as well as complex channels - Dunya Entertainment and
32 l ibe l march/april 2009 l
www.ibeweb.com
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