face to face dave cole
Neil Nixon speaks to Dave Cole, CEO
of IPV Ltd.
Face to Face
How did IPV convert its ‘academic’ How has the business model changed In the current climate, investing in
roots into commercial success, and since the launch of the Curator scalable, modular systems at the
why did it originally concentrate on product? ‘department’ level is a way to move
selling to OEMs? The business model has been steadily forward and provide digital based
A combination of leading scientists adapting to provide direct channels to processes with productive and proven
and a strong management team market for IPV products and Curator is technology.
provided the initial foundation for IPV. the first standalone browse solution The uptake of proxy-based working
This, together with the identification of epitomising the ethos of the business. methods is often prohibited by the
a compelling need to offer production In short, Curator is a product that clunky nature of pure IT-based
proxies over IT networks, enabled our
Dave Cole, CEO of
accurately mirrors the workflows using products which are centred on view
business to be established.
IPV Ltd.
proxies and then reflects the result only and not a production ethos. IPV
Strong academic and research directly back to the high resolution recognises the importance of a
background is driven by theories and assets. production based proxy, one which is
diligent attention to detail. Unlike IT, Today both products have their encoded and geared towards
which often relies on theoretical place in the IPV offering - SpectreView production processes and can be
maximums to promote capacity, as a mature developer offering, and interacted with at the desktop and
broadcast requires absolute precision. Curator as a proven off the shelf with no less than the performance of
IPV translated these theories into product. They are both available to a VTR.Investing in
practical solutions and delivered them those businesses wishing to
scalable,
in the form of intelligent encoding implement best in class technology to You have been quoted as saying ‘we
modular
engines, advanced streaming server monetise their assets. make difficult tasks easy’: is this how
and rich API allowing savvy
systems at
IPV retains its leadership position in
developers to rapidly uplift their
department
What makes Curator so suited to this sector?
offering - this was the birth of level is a today’s economic climate? In reality we make difficult tasks look
SpectreView. Curator has been designed to easy, which can be a double-edged
way to move
With strong technical excellence accommodate workflows from a sword. As a supplier of developer
forward and
and limited history of channel or single department level process up to packages to other manufacturers we
provide
direct sales it was imperative we large scale collaborative operations. find on occasions the belief exists
focused on wrapping the technology
digital based
The term ‘workflow’ is often over used that this must be simple and
in the form of products which were
processes
and, in practice, one viewpoint is to therefore they often are enticed by
suitable for a like minded technical consider workflow to be the marketing from IT software giants towith
audience. IPV recognised that if it combination of specific processes in a go it alone. They develop less
productive
could capture the imagination of defined and controlled operation. sophisticated and less interactive
and proven
leading manufacturers to integrate an Curator provides the opportunity to offerings that are not truly fit for
end-to-end browse solution, it would
technology.
streamline processes by easily purpose; many of the original IPV
effectively engage a worldwide sales replacing traditional, often tape-based sceptics are now coming to realise
force to rapidly provide a global activities with standard IT-based the true benefits of production proxy
presence for its SpectreView equipment and a sophisticated, but based processes.
technology. easy to operate application. Based on continuing research and
16 l ibe l march/april 2009 l www.ibeweb.com
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