virtual studios viewpoint
Competition time: Travel just a few miles
from Pinewood and you’ll fall upon 3 Mills
Studios. With 14 stages on a 20-acre secure
site and over 200 production offices,
dressing and make-up rooms, workshops,
prop stores and a restaurant, the studio is
the largest in London.
effectiveness,” said Benovici. “The imperative that studios remain time, costs and efficiency but will
same physical space can be easily competitive. With an increasing dramatically increase the flexibility
used for multiple productions - the number of broadcasters and and range of options at filmmakers’
change from one set to the other is production companies around the fingertips while also reducing carbon
literally one click away. Some of our world turning to virtual set solutions, emissions.”
customers are producing 15-20 more traditional studios are having to The days of a As with any production, it is the
different shows from the same studio adapt to this brave new world in an individual project that will determine
studio
space. Additionally, there is no need attempt to stand out from the crowd. set and studio requirements, but the
simply being
to maintain a physical set, which “At Pinewood and Shepperton industry is constantly evolving and
reduces maintenance costs.” Studios we’re proposing to create the
a production
being the largest or the oldest is no
Benovici also believes virtual sets world’s first, purpose-built living and
space, it
longer enough. “The sort of
offer more creativity and innovation: working film and TV community with
seems, are
productions which are being made at
“As you are not bound to the Project Pinewood,” said Andrew M 3 Mills Studios need a conventional
over. Maybe
constraints of a physical set, you can Smith. “Combining vocational set because of the nature of the
Pinewood’s
design studio elements which are requirements of the national and production and audience
BAFTA is a
either not possible to achieve in a international film and TV industry with involvement,” said Derek Watts.
conventional set or would be very the Government’s demand for
fitting
“However, improvements will
difficult and/or too expensive to sustainable communities, the project -
ending to
become necessary if the studios are to
achieve. Also, they look great. With linked to and interacting with this chapter remain competitive in the longer term
the HD revolution and increased Pinewood Studios - will include as productions come to expect studios
at least.
computing power, the look of virtual atmospheric streetscapes in generic around the world to cater for all their
sets has reached a new level.” architectural styles representing needs.”
As professional technology popular filming zones from around the The days of a studio simply being a
continues to drop in price, feature- world, such as a Paris boulevard and production space, it seems, are over.
quality digital work is being offered at Manhattan street. This will not only Maybe Pinewood’s BAFTA is a fitting
increasingly competitive rates, so it is provide productions with savings in ending to this chapter at least.
ONE OF OUR NEW MODULES
With our selection of new modules and software you can keep your options open, knowing
your test and measurement equipment has a future proof upgrade path from Analogue,
through SD, HD, 3Gbps, 2K to 4K... your investment well placed, with a high ROI.
TEST, MEASUREMENT, MONITORING AND QUALITY CONTROL INSTRUMENTS!
Six FlexiScope module options can be user installed into the MicroFlex and FlexiScope hand
portables, plus the DigiScope and MonitorScope 9000 A and B series chassis:
•
3Gb/s, HD, SD EYE Pattern Measurement and Monitoring with AV signal
Measurement and Monitoring NEW
•
HD, SD EYE Pattern Measurement and Monitoring with AV signal Measurement
Awarded at IBC 2008
and Monitoring
for the
NEW
•
3Gb/s, HD, SD AV signal Measurement and Monitoring
Protean Axiom 3G
NEW
•
HD, SD TSG** with AV signal Measurement and Monitoring
•
HD, SD AV signal Measurement and Monitoring
•
SD, Composite AV signal Measurement and Monitoring
Hand-Held 3Gbps, HD, SD Test Signal Generator: Axiom 3G NEW
Awarded at NAB 2008
Three new SD, HD, 3Gbps, 2K to 4K... file based or base band QC analysis and monitoring to FlexiScope for
solutions with PSE* options: PSE-Scope, Reel-Check and VidScope-Plus
Option 3
all NEW
*PSE, Photo Sensitive Epilepsy. **TSG, Test Signal Generator..
®
See Hamlet at NAB
20-23 April 2009 on Booth N1312
EXCELLENCE IN VISION
UK Free Phone: 0500 625 525
E-Mail: sales@hamlet.co.uk Web site: www.hamlet.co.uk
www.ibeweb.com l march/april 2009 l ibe l 11
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48