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CONTENTS FROM THE EDITOR


T Bowled over


oday, there is something of a preoccupation with health and safety as men with clipboards, hard hats and fluorescent yellow vests, crawl all over our lives ostensibly to ensure we are healthy and safe. Cynics


among use say that their real mission is to ensure their own jobs are safe, and the bank balances of insurance companies they protect are healthy. A lot of health and


safety is just common sense. If it were left to health and safety officials we would all languish under the duvet all day. And, cricket would be banned! With one finger up to the Health & Safety mob, women have recently taken off the covers and taken up cricket with a vengeance. Indeed, among summer events England Women v Australia Women (7 July) at Lords (or is that Ladies) is one of ‘the’ fixtures. We laid on a little atmospheric preview with England’s


first lady of cricket bat crafting – Jennifer Kember of Salix - testing a pair of Timberland ladies safety trainers. They bowled that maiden over! Far from retiring to the pavilion for tea after the


match, the lady cricketer might pick something from the Editor’s Choice to rip up a bit of turf! She might wear a pair of ergonomic high heels with a sexy hidden platform and the added comfort of a memory foam footbed, from Terra Plana. Or, a comfortable but stylish chestnut-suede boot from Rocket Dog, a gorgeous gem stone belt from Rodeo Belts and a buttery soft, tan faux leather ladies bag from Stone Bags, that looks like she had bought on the proceeds of a win at Royal Ascot, but it in fact sports an £18 price tag!


In this edition, we also look at the new generation of


footwear brands that specifically market comfort, offering a wider fit which many people of all ages need, and describe how Design4retail delivered a sales up-lift for Schuh and its brands through effective Point-Of-Purchase (POP).


Best regards,


Cheryl Taylor, Editor


DL 01622 862962 E: cheryltayloreditor@googlemail.com


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INDUSTRY NEWS EDITOR'S CHOICE MISFIT


TALKING SHOP The Martini Taxman


FOOTWEAR FOCUS They bowled that maiden over - Timberland PRO


FOOT HEALTH AND COMFORT Walking on Air


DISPLAY AND TECHNOLOGY


DRAPERS FOOTWEAR AWARDS Shortlists LEGAL CLASSIFIED


May 2009


FRONT COVER:


UNIQUE FORWARDING LTD For more information please call


0800 9880 345 www.uniqueforwarding.com


email: footwear@uniqueforwarding.com tel: 0800 9880 345


EDITOR Cheryl Taylor • CONTRIBUTING EDITOR Paula Tallon • ADVERTISEMENT MANAGER Emma Cox • SALES EXECUTIVE Paul Clappison • PUBLICATION MANAGER Sophie Furr • DESIGNER Lorna Crosbie-Smith • ADMINISTRATION Amanda Jane Irving


Published by: Datateam Publishing Ltd, London Road, Maidstone, Kent ME16 8LY. Tel: 01622 687031 Fax: 01622 757646 email: footwear@datateam.co.uk website: www.datateam.co.uk


The Publishers cannot accept res-ponsibility for any discrepancies either in copy or between products and/or services listed. Nor can they be responsible for illustrations and/or copy for products which lead to infringement of copyright.


The Independent Footwear Retailers Association endorses Footwear Today as a valuable forum for the British footwear industry, helping to promote trade and keeping retailers informed about the latest products and developments.


Media Partner of the STAG Buying Group


Visit www.footweartoday.co.uk to view our new digital magazine plus read the new Breaking News section


MAY 2009 • FOOTWEAR TODAY • 3


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