Foot Health and Comfort Moshulu Sian
of styles and colours in all widths, combining contemporary styling with superior foot health qualities throughout. Features include leather uppers, soft padded collars; a removable sock with Poron inserts for total underfoot comfort, seam free linings and a lightweight, flexible sole. Fidelio, the Austrian producer of wide fitting mules,
Hotter 'Comfort Concept' Dream trainer
philosophy is based on the principle that being barefoot is the healthiest and most natural way for your feet. An ultra thin puncture resistant sole flexes under the foot like an extra layer of skin, allowing all the benefits of walking barefoot, whilst protecting feet from the city streets. The ultimate anti-shoe, the manufacturers
claim that Vivo Barefoot provides protection with the added health benefits of going barefoot, including strengthening muscles in the feet, realigning natural posture and stimulating nerve endings, enhancing sensory perception. Another brand intent on promoting a return to
nature, with the underlying assurance of cosiness you would expect from a comfort shoe, is Padders. Full leather socks and linings cosset the foot in comfort while the sporty sole absorbs impacts, so the feet don’t have to. Contemporary designs using a warm, earthy
Caprice
sandals and clogs for the comfort shoe market, has widened its appeal. The distributor Evercare has successfully penetrated the market using the Hallux bunion sandal, which is now recommended by over 1000 healthcare professionals. Hallux provides a proven solution to the common
bunion foot problem. In addition to many other features, the sandals have a stretch- able insert that significantly relieves pressure upon bunions. The Fidelio range is made from top quality materials that feature anatomically designed insoles, which are anti-slip, shock absorbent, air cushioned. At Moshulu no one believes that you have to sacrifice comfort when looking for stylish colourful shoes. This season their best selling
CONTACTS:
Hotter ‘Comfort Concept’ Shoes: Clive Leverett Tel: 0800 0183412
www.hotter.com
Geox:
www.geox.co.uk
Caprice: Stephen Joseph Tel: 07734 247 669/ 020 8447 3956
www.capriceshoes.co.uk
Fidelio:
colour palette - loam browns and forest greens - evoke a calming autumnal feel, while the contrasting stitching on the nubuck and waxy leathers leave an essence of ethnic influences, appealing to a wide age range. Recommended by foot health professionals, the
‘easy b’ range from DB Shoes has, up until recently, offered the largest choice of shoes in the UK in EE, 4E and 6E fittings. DB has responded to customer feedback and is pleased to announce the introduction of a new 8E fitting in their popular styles, ‘Rowena’, ‘Phoebe’ and ‘Fife’. The 8E fitting provides the widest and deepest
volume produced shoe available in the UK. Research shows that there is an ever-growing market for wider fitting shoes that, to date, multiple retailers have chosen to ignore. The ‘easy b’ range offers a choice
Michael Woolf Tel: 07971 470 549 Email:
mike@meanfeet.com
Terra Plana, Vivo Barefoot: Tel: 0207 4073758 Email: 124bermondsey @
terraplana.com
Moshulu: T. 01404 540770
www.moshulu.co.uk
Padders Tel: 01536 534977 Email:
info@padders.co.uk
DB Shoes Tel: 01933 359217
www.dbshoes.co.uk
Moshulu La Rochelle
style La Rochelle – a leather wedged bar shoe with con- trasted coloured upper and punched detail on a flexi driving style outstole, available in ice and pistachio (heel height 3cm) - is a prime example of a shoe that feels as comfortable as a slipper, yet looks amazing. Moshulu is renowned for having the most
colourful collection on the high street – but their over riding passion is to produce shoes that are bang up to the minute – whilst being the most comfortable they can possibly be. Daryl Fulls of Moshulu is only too aware of the demands of the modern marketplace: “Retailers only have 15 seconds to sell a pair of shoes- in that 15 seconds a customer has decided if they like the look, if they like the colour, and if they are comfortable or not – if not then they are back on the shelf. “Gone are the days of breaking shoes in – now
your customers want comfort – and they want it immediately”, says Fulls.
MAY 2009 • FOOTWEAR TODAY
• 19
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44