Euroslot-APR09-PG06-17:Layout 1 25/03/2009 11:09 Page 8
INDUSTRY NEWS www.euroslot-online.com
Barcrest in Riley's SBG deal
B
arcrest Group and the UK’s leading snooker club
operator Rileys have agreed a deal for the supply of
Category B4 video gaming content for its estate of over 150
clubs throughout the UK.
The Triple 7 cabinet, in bespoke ‘Vegas Nights’ livery, will
deliver the games using the ICONIC sb server-based gaming
system. In addition, to support this venture, Barcrest Group
and the IOA Group have strengthened ties between the two
organisations, with members of the IOA Group appointed to
operate and service the Triple 7 machines. 
Tim Kennedy, Sales & Commercial Director for Barcrest
Group, described this move as “a groundbreaking deal”.
He explained: “This new deal allows Barcrest Group to
have a closer relationship with the retailer, in this case
Rileys, working in partnership with key operators like the
IOA Group to provide the vital operational services, bringing
benefits to all parties.”
Having enjoyed a very successful test period prior to
Christmas, Rileys will now roll out the casino-themed Vegas
Nights compendium across its estate. Vegas Nights
features top-performing games The Curse of Frankenstein,
Casino Deluxe, Mummy Money, Elvis ® Top 20 and the
legendary Rainbow Riches Pots of Gold. The random games
with a £250 jackpot, and a generous percentage payout
IGA award for Boyko
have enjoyed the same success among players in the
snooker clubs as B3 games have done in bingo clubs and
arcades. Clubs in the trial reported an uplift in income,
positive feedback from customers and a broadening of the
R
itzio’s President, Oleg Boyko, has been granted a special player base. 
award in recognition of his diverse charity practices and ICONIC sb, Barcrest Group’s comprehensive, fully integrated server-based gaming
the company’s outstanding efforts in corporate social solution will provide Rileys with centralised management of gaming terminals, enabling it
responsibility. The Heart Award was presented at the annual to maximise machine income. ICONIC sb will deliver content at the touch of a button as
International Gaming Awards ceremony in London, England on new Category B4 games are developed and enable ticket-in ticket-out operation.
January 26th at the Millennium Gloucester Hotel. Peter Hooker, Operations and Commercial Director at Rileys commented: “We are
“The IGA’s Heart Award recognises individuals from the excited to be revitalising our gaming offer in such a revolutionary way, using the best of
Gaming/Leisure Industry that take time to help others without modern technology, and delighted to be working with Barcrest Group as our partners.
any recognition or reward for themselves, as examples to ICONIC sb, the stunning Triple 7 Cabinet and leading game content will create a unique,
others to also involve themselves in helping their fellow all-round gaming experience at Rileys Clubs”.
humans,” commented Colin Thompson, the  Co-Founder of the John Powell, Chairman of the IOA Group, commented: “We are delighted to be taking
International Gaming Awards (IGA). this journey with Barcrest Group.  It’s a completely different way to do business but it
“The IGA strongly felt after hearing that Oleg Boyko had brings benefits and new opportunities and we are looking forward to working closely
spent much of his time and effort in helping others strive to together with Barcrest Group and its retail customers in the future.”
achieve their goals in the face of the their own disabilities. Kennedy concluded: “With a shared passion for providing players with great games,
That the IGA should recognize Mr Boyko’s great compassion Barcrest Group, Rileys and the IOA Group will work closely together to ensure this new
and care for others.” venture is a success for years to come.”
Ziegler is new Gauselmann director of sales
F
rank Ziegler recently took up the position as director of sales and marketing at Merkur Gaming GmbH. The company is
responsible for the development and European sales of AWP machines within the German Gauselmann Group.
Ziegler possesses over 20 years of experience in this line of business. From 1988 to 2000 he held different positions in the
industrial sales department and the wholesale department of the Gauselmann Group.
In 2000 he became the head of Business Development with Germany’s largest casino operator. Here, among other duties, he
was responsible for purchasing technical casino equipment as well as for the entire marketing performance of the group.
Furthermore, Frank Ziegler made significant contributions to the conception of Europe’s most modern casino in Duisburg, Germany.
In April 2008, he returned to the Gauselmann Group, firstly in the business development department before taking up his new
position at the beginning of 2009.
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APRIL 2009
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