Betstone:Layout 1 30/03/2009 11:40 Page 31
ADVERTISEMENT FEATURE
BetStone Points to the Future
By Paul Miller Hidden Benefits
There are hidden benefits to SBG as well. If a casino is extremely busy on a
The Future Friday night, it may not want to offer “loose” games to the public. Instead,
The comedian George Burns once said, “Look to the future, because that is it can tighten up on its return-to-player percentage and maximize
where you’ll spend the rest of your life.” Most casino executives, with profitability. But on a quiet Tuesday afternoon, the venue can cater to the
today’s economic difficulties and contracting tourism levels, have their locals by providing a more rewarding win levels to the players and
concerns about the future. Yet one company, BetStone, feels very buoyant encourage them to play.
about the future of gaming, and particularly upbeat about server-based But that’s not all. An operator can determine micro-demographics. For
gaming. example, using simple player cards, you can tell what games people are
BetStone believes that server-based gaming in the current casino market playing: middle aged women versus say, younger men who are there on their
is very relevant to solving some of the aforementioned problems: scarcity of own. Or what a husband and wife team is playing, versus a group of festive
capital, reduced customer loyalty, and increasing costs of infrastructure. twenty-somethings. A casino can feature the right mix of game titles
SBG’s ability to deliver superb content and great management tools makes it featured on the main display screens to appeal to their clientele. But they can
attractive for casinos and their players alike. also run different promotions, mix up the advertising splash screens, and can
rotate the content across different machines – all interactively – so that the
Introducing BetStone gaming floor is always changing, always fresh. BetStone’s SBG platform can
BetStone is a company headquartered in Ireland with global installations in do all of that – with no new capital required.
Europe, North America and Asia. BetStone is a true pioneer in server-based Avron Goss is a Director of BetStone. “We like to think of BetStone
gaming solutions, having had their product ready for market five years ago. games as The Player’s Choice,” he said. “We focus on games which are
At the time of writing, BetStone has a content library of over 80 games and highly interactive and rewarding for the people to play. When someone sits
a commitment to an impressive rollout schedule of 5 new games a month. down to a BetStone machine, they have a lot of excellent choices.”
The benefits of SBG are many. First, the games are stored and controlled He added, “We have actually had casino owners ask for us by name
on a central server. Second, the game determination (i.e. the result) is because their customers were demanding to play BetStone machines. We
controlled on the central server and all results are managed and reported have been told that this hasn’t happened before.”
centrally. Third, different math models and return-to-player percentages can
be managed interactively, all in real time. What’s more, floor content can be The Future… Again
freshened, different promotions can be rolled out, advertising messages can The internet revolutionized the way people access information and manage
be broadcast, and new games can be implemented in seconds. Simultaneous applications. In the same way, server-based gaming revolutionizes the way
global rollout of new content has become a reality. There are tremendous that casinos manage their gaming floor, attract new players and keep their
benefits in terms of management reporting, money reconciliation, game customers loyal. Thanks to server-based gaming, for many casino operators,
performance analysis and player tracking. the future is suddenly looking exciting again.
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