Euroslot-APR09-PG27-32:Layout 1 24/03/2009 12:37 Page 30
FEATURE www.euroslot-online.com
Inspired Gaming
facility in Bangor
Without having to worry about moving the structures, which allow players from all over the UK
machines or visiting sites to fix them – the operating to compete for prizes worth up to £500. This has
focus is firmly on delivering the right games at the raised the stakes and attracted new players.”
right times, in order to maximise player attendance. Gamestec uses real-time event monitoring to
But how often should games be updated? check who is playing and when . “It provides us with
“Gamestec downloads new content to the full the ability to collect intelligence on game
estate on average every six to eight weeks. We have performance. For example, which games players
over 200 test sites, which we continuously download respond to more favourably to, or whether popular
new content to. We then choose the games we games follow wider trends e.g. when pub poker nights
download to the full estate based on the popularity increase in popularity do poker based games follow
and performance of the games on test,” says Peter suit?” says Davies.
Davies.
Gamestec uses large file format content downloads.
“It provides us with the ability to download content
What is more powerful
faster to the estate, meaning we can provide
when considering the
customers with a continuous stream of the latest
games. This provides players with an exciting and
power of SBG is the ability
current portfolio of games, keeping them engaged and
to constantly update the
playing longer, increasing the Cash In Box takings and
dwell time for the retailer,” adds Davies.
menu/portfolio of games
Inspired finds that the frequency of new content
supply to existing units depends on the sector that Attracting new players has to be a joint effort
they are deploying content into. between The Global Draw and its customers. The
“We release a menu of games on average every six company recently ran a five-week incentive
weeks in the UK pub SWP sector and we release at programme for our independent betting shops
least a couple of games a month into the UK LBO designed to help increase revenues and attract new
sector,” says Luke Alvarez. “What is more powerful players.
when considering the power of SBG is the ability to More than 300 managers of independent
constantly update the menu / portfolio of games bookmakers were invited to compete with other local
available.   We regularly change menus based on Global Draw betting shop businesses in the ‘Hit the
sophisticated yield management analysis designed to Jackpot’ scheme for a chance to win a £500 cash
optimise content by a wide range of variables reward.
machine downtime can be minimised by the machine including time of day, region or utilisation,” he adds. “We found over 90% of programme participants
reporting any faults directly to the server. With less than ten per cent of pub goers playing requested our competition kits to enable them to run
A certain amount of problems can then even be coin-op machines – the burning question is whether a machine promotion, while the number of machine
fixed from afar. Peter Davies explains, “We have SBG increases player participation. The suppliers are demonstrations registered over the five week period
remote fix capability. It provides us with the ability to positive. “New players have increased significantly rose by 91% to more than 6,000 across 338 shops,”
remotely fix faults which improves machine up time – following the introduction of games like Crystal Maze, says Phil Horne.
the time the machine is in optimum working order says Gamestec’s Peter Davies. “Branded games such Sever-based gaming seems set to be the impetus
and available for play.” Inspired has a 24/7 global as Deal or No Deal and games which are based on that the UK market has needed to push it towards
support facility in Bangor (pictured), that also allows current trends, such as Texas Hold ‘Em poker, have video AWPs. For years, the industry has claimed that
the majority of faults to be fixed remotely before they also proved popular with both new and existing the UK core player would reject video and that reels
are even detected by the operator. players. We regularly run tournaments, using league remain essential. Could this finally be set to change?
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APRIL 2009
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