VITAL STATS
VITAL STATS 96
Liz Madden
Profession:
Head of Sales & Marketing, ES Group
Date & place of birth:
December 28 1972; Manchester, UK
Your first job after full-time education?
I was lucky enough to be part of the opening team at Euro Disney which was “It was important
an extraordinary experience and my first foray into the theatre of events. It
gave me a great grounding in the world of hospitality and the importance
of attention to detail to create the ultimate customer experience.
for me to move to
What led to you into the world of rock’n’roll catering?
It was a chance meeting with Tony Laurenson of Eat To The Beat (and MD
of the Global Infusion Group) at an industry dinner. He gave me an insight a company that
into a whole new world and from that moment on, I knew that one day I
would work for him and I am so glad that I did.
operated to the same
You were with Eat To The Beat for seven years... what would you consider to be
your favourite memory or achievement during that period?
There are so many great memories... being part of an award-winning team
is always an amazing feeling, to know that people value what you do and
high standards...”
want to show their appreciation.
Having the opportunity to be part of world class events is pretty special
and memories such as Live 8 will stay with me. Being part of the team to
investigate new international opportunities such as Dubai and China was Is there anyone you would describe as a mentor?
an incredible experience and I will enjoy watching the company go from My Dad... he always has such a pragmatic approach to everything and
strength to strength. believes that nothing is beyond reach.
What inspired you to make the significant move from catering to transport, What occupies your free time?
staging and special projects, with your new role at the ES Group in east London? Relaxing with an apple mojito after a day spent shoe shopping. Well, that
As someone who likes to take on new challenges, I felt it was time to move would be my ideal way of spending a day off although for some reason it
on although it was important for me to move to a company that operated never quite happens that way!
to the same high standards and had the same passion for what they do.
Through the industry I got to know some of the team at ES Group over Your favourite record of all-time?
a number of years and always admired their work, so when an opportunity ‘I Am The Resurrection’ by The Stone Roses. It brings back happy memories
to join the team presented itself, I didn’t need much convincing. of the Hacienda in Manchester.
You were present at the recent TPi Awards 2009, at which both Eat To The Beat What was the first gig you attended?
and EST (part of the ES Group) were winners. How did it feel knowing that within Simply Red at the Manchester Apollo in 1985. It was the first of many — as
a week you’d be leaving one and joining the other? a youngster I spent all my money on records and gigs. It never occured
The feeling could only be compared, I assume, to how a mother feels when to me back then that there was a whole world behind the scenes and, of
she has two gifted twins! course, I had no idea whatsoever that one day I would be a part of that
industry.
What do you hope to achieve for the ES Group and indeed yourself through your
new position? What was the last gig you attended as a paying punter?
After 35 years in the business, ES Group has built an impressive reputation To be honest I really can’t remember although I bought Dolly Parton tickets
and I am keen to work with the team to further enhance this and to explore for my parents a couple of years ago... does that count?
new opportunities. Two key areas are the impending office opening in Qatar
and London 2012. With the offices being located in the Olympic Zone, we What would be your advice to a teenage Liz Madden?
are perfectly placed and fully intend to explore the opportunities available. Don’t be afraid of the unknown... and always wear good shoes!
86 • TPi MARCH 09
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