3D content distribution
SKY ON 3D:
“This is not a commercial launch, but it shows us that it is well
worth spending time on. Everyone is very excited about what’s
been done, and I can tell you that since this news first
appeared my telephone has not stopped ringing. We think we
have a unique position that we can take advantage of because
we are originating content and thereafter control the whole
delivery chain.”
Brian Lenz, BSkyB.
of our major tasks now is to explore headaches during 3D transmissions, and
Right: Dolby 3D
whether we can use one of the 3D worse, can experience a sort of motion
glasses.
feeds, say a left image, as the HD sickness. Sky is looking closely at these
image from that position. This way we problems. Lenz said: “I think it comes
are dual purposing a valuable camera down to good 3D vs bad 3D as much as
position.” anything else. There are a sub-set of
Lenz admitted that the ‘when will it people who will question fast action,
become a reality’ question is an easy speedy cuts and the like in 3D. Again, it
one to answer. He suggested that TV is is a question of getting the balance
all about programming, but Sky started right. Our tests have shown that a small
transmitting HDTV services when there number of people can be affected, with the same commentary team for a
was a latent build up in the market of perhaps 5% or so. The eye, or the brain, sports event, or do we have a
flat-panel HD-ready sets. “I don’t think is punished by bad 3D where the pans speciality team just for the 3D image?
you are talking of turning a whole are too swift, or zoom-type camera- What about captions and graphics in
schedule into 3D. It’s more likely to be work is too extreme. All these, plus 3D? The industry as a whole should be
special sport, movies of course and changing the impression of depth too thinking of this.”
shows like our Gladiator. It may be that quickly, can be exhausting for the brain. Next step is more experimentation.
we will create more ‘appointments to 3D should not be about the gimmick of Lenz says Sky wants to test theatre and
view’ when the whole family can sit ‘throwing’ stuff at the audience. ballet in 3D, as well as music concerts
and watch a special event, or a movie Hollwood did all that 50 years ago. 3D or even studio-based discussion shows.
in 3D.” should be about being natural images, “We want to test less activity-based
about setting layers in the image.” events, like visually-compelling
The headache challenge Lenz says that there’s lots of work to content. The next year is all about
be done, indeed not necessarily just on learning, and testing. Now that we
There have been plenty of tests and the technology. Cameramen and understand this the next step is to try
studies which suggest that a fair directors need to be especially aware and see what works well, and what
proportion of viewers suffer - at least - of the 3D challenges. “Do we continue viewers might find interesting.”
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www.ibeweb.com l January/February 2009 l ibe l 9
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