feature iptv
operators as a more cost-effective and hybrid approaches to enhance their or quad play packages to continue as
efficient solution for forward thinking service offerings, boosting traditional telecoms providers or broadcasters
and margin sensitive operators. digital broadcasting with premium combine services to create these
As successful as IPTV has been to VOD content. converged packages. The pay-TV
date, shaking up the industry and VCAS for DVB has also been industry will continue to move at a
introducing new challenges and
We can
designed to protect the segments of rapid pace and those companies that
opportunities, it shouldn’t necessarily expect the such networks that are maintained as ignore the market opportunities and
be seen as a complete replacement -
trend of
traditional one-way networks, with no consumer demand will be quickly left
as a standalone TV delivery
triple or quad
direct return path available. This is a behind. There is no time to waste
technology competing with the
play
major development as it means those with long-standing traditional
established models. We are already
packages to
operators can now incrementally broadcasters feeling the heat from
seeing a two-way network approach upgrade to seamless DVB services new players entering the market in
being adopted by some traditional continue as with the same pay-TV head-end quick succession.
cable, satellite and terrestrial
telecoms
architecture securing IPTV and hybrid There is no question that the
operators that are then able to
providers or
networks. Operators are able to growth of IPTV services has had a
enhance the service they can offer to
broadcasters
support existing one-way subscribers positive effect on the television
subscribers. The use of IPTV also
combine
while providing a clear upgrade path industry, helping it to transform to a
allows operators to offer triple or to capture higher ARPU subscribers viewing experience that is almost
quadruple-play services within the
services to
who desire more interactive unrecognisable compared with just
same package, another ‘sticky’ create these capabilities and VOD services. 10 years ago. Consumers will remain
element for consumers and one
converged
It is easy to see how pay-TV loyal to those operators that allow
which can increase ARPU.
packages.
operators, whether cable, satellite, them the freedom to choose what
Companies working within the
The pay-TV
terrestrial or IPTV, can benefit from they want to watch, when they want
industry have recognised the need
industry will
providing a service that offers to watch and on a range of fixed and
for a unified security solution that customers the best of both worlds. mobile devices. We should forget
enables pay-TV players to remain continue to With television advertising revenues though, that the focus ought to be on
competitive and offer the portfolio of
move at a
in decline, pay-TV operators must exploiting the opportunities IPTV
services required to keep attracting
rapid pace
ensure the content and services they enables as a complementary
and retaining customers. Verimatrix is
and those
offer are attractive to their customers technology. It is the means by which
one company offering such services.
companies
and competitive within the we can deliver both a fully converged
We have developed the most widely- marketplace. and consumer friendly digital
deployed IPTV content solutions
that ignore
We can expect the trend of triple television service.
worldwide and are well positioned to the market
address protection challenges from
opportunities
both an IP and hybrid perspective,
and
allowing pay-TV operators to
combine broadcast and broadband
consumer
services.
demand will
Pay-TV operators are now able to be quickly
deliver linear programming via cable
left behind.
or satellite distribution networks at
There is no
the same time as they deliver
content and information over an IP
time to waste
broadband two-way connection. In
with long-
turn, their services are enhanced
standing
through added value services such traditional
as VOD. The two-way connection
broadcasters
also allows consumers to interact
feeling the
through sharing recommendations
and comments as well as to chat
heat from
freely among each other. From an
new players
operator perspective, both ARPU and entering the
churn are greatly improved while
market.
opening the door to additional
revenue streams through
mechanisms such as targeted
advertising.
To address this emerging market
need, Verimatrix has developed VCAS
for DVB, which enables system
operators to use a single robust
security solution for hybrid and one-
way DVB broadcast networks.
Verimatrix developed VCAS for DVB in
response to demand from cable,
satellite, terrestrial and IPTV providers
that see the potential for these
32 l ibe l January/February 2009 l www.ibeweb.com
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