feature iptv
Secure IPTV
on all devices
Content security solutions must provide the flexibility to protect
broadcast and on-demand content over multiple distribution
platforms with playback across a range of devices. Whit Jackson -
VP business development & studio relations, SecureMedia, reports.
I
t’s late on a Saturday morning as consumption. New technologies and
a university student slowly rolls consumer demands have dramatically
out of bed. Moments later, a loud altered the television landscape where
knock at the door signals the the viewer is ever in more control of
arrival of a few dormitory mates when and where he or she is
from down the hall. In a short entertained. At the same time, content
while, the early contests of the English owners and service providers are
Premiership will kick off, and the boys demonstrating an unprecedented
settle in for the big match. The screen willingness to meet the audience on
is filled with a live view of emerald
Above: Whit
Jackson, VP business
their terms and capitalise on growing How does content security
green turf and a stadium full of development & overall viewership across new fit into this new paradigm?
supporters as the teams stride out onto
studio relations,
distribution platforms that reach a
the pitch. Anticipation builds in the
SecureMedia.
Below: the Freewire
range of viewing devices. For content security system providers, it
room as kick-off approaches. screen on a laptop At the recent 2009 Consumer is not enough anymore to provide a
The scenario just described is
computer.
Electronics Show in Las Vegas, new singularly focused conditional access or
nothing unusual; a group of football product and service announcements digital rights management system for a
fanatics gathering to watch a game. from the likes of Intel, Motorola, LG specific receiving device and a
The difference is that the live and Samsung offered an indication of particular network. Content security
broadcast is being viewed in HD how the separation between ‘walled solutions need to provide the flexibility
quality on a PC, not a TV. garden’ television services, home to protect broadcast and on-demand
theatre and online Internet TV is content over multiple distribution
Real convergence starts now diminishing. On the convention floor, a platforms with secure playback across a
number of new IPTV set-top boxes, range of devices.
We are witnessing the dawn of truly DVD players and game consoles were Telco IPTV and cable operators are
converged video delivery and on display that can access video now extending their services beyond
directly from the Internet and put it on the living room TV to PC screens
the TV. located in the home. The goal is to
Predictions on the trend toward make sure viewers don’t abandon their
convergence include a report from ABI pay TV service just because they are in
Research that forecasts the delivery of front of their PC instead of the TV. This
‘over-the-top’ Internet video to TVs to is particularly true for the Millennial
generate $1.5 billion in service Generation group for whom the PC has
revenue by 2012. Similarly, Adams become the primary platform by which
Media Research states that advertiser they view video (while often
spending on Internet video streams to simultaneously sending instant
PCs and TVs will approach $1.7 billion messages, ‘Facebooking’, blogging and
by 2011 with Internet-delivered talking on mobile phones). However,
movies and TV shows generating $4.1 the major broadcast networks and film
billion in consumer spending. studios will only allow this expanded
34l ibe l January/February 2009 l
www.ibeweb.com
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