viewpoint 3D
dynamic and exciting time within the
Above: A 3D trailer The content was delivered using
(autostereoscopic) would be ideally
film industry than right now.”
for DreamWorks’
Monsters vs?Aliens
Sky’s digital satellite broadcast preferable, it doesn’t seem to be
Encouraged by such high praise and,
was broadcast to US
platform and playback, via a 3D- mandatory and in any case, auto-
of course, box office success,
viewers during the
enabled TV, was direct from the hard stereo TV sets using picket or lenticular
stereoscopic 3D in Hollywood
Super Bowl final on
1 February. 150
drive of a standard Sky+HD set-top display methods are coming on the
continues to go from strength to million pairs of 3D box. All content was filmed, produced market as a possible future choice for
strength. But can the small screen take
glasses were given
and edited by Sky’s in-house team broadcasters to use.”
advantage of the latest must have
away to viewers
prior to the event.
using dedicated 3D TV cameras and So, will 2009 be the year 3D is
technology? In an interesting rigs. finally accepted? There is undoubted
experiment involving both film and “The breakthrough is the latest in a interest in 3D from both the film and
television, 3D received its biggest long line of Sky firsts since our launch TV industries. Indeed, 3D cinema
challenge when over 150 million pairs 20 years ago, including the UK’s first appears to be going from strength to
of 3D glasses were given away in the digital TV service, the ground-breaking strength, albeit that the output at
US to TV viewers, enabling them to Sky+ and the introduction of HD,” said present consists of teenage pop
watch an exclusive 3D trailer for Gerry O’Sullivan, Sky’s director of sensations, horror and animation - a
DreamWorks’ animated film Monsters strategic product development. “Our wider variety of genre is surely needed
vs Aliens. Featuring the voices of Kiefer R&D activity is all about anticipating to guarantee 3D’s cinematic future. As
Sutherland and Reese Witherspoon, customers’ future demands, including for 3D TV? “Stereo 3D broadcast is
the 90-second preview was broadcast Many in the the potential to turn HD into 3D. We’ve amazing, I’ve seen tests with my own
during the Super Bowl final on 1
industry
demonstrated that it’s now possible to eyes,” said Horton. “Maybe you can if
February 2009. Whether a success or a
believe
offer a ‘seeing-is-believing’ 3D TV you are my age, just, remember the
flop, by the time this issue of IBE is in
viewers at
experience in the home and, thanks to first time you saw colour TV compared
your hands, all will be revealed.
home do not
our high-capacity satellite network and to black and white. The difference is
Investing ‘tens of millions of dollars’ HD boxes, we have shown that that big. No point in saying more, just
in the campaign, DreamWorks clearly
want to have Sky+HD is already ‘3D ready’.”
wait until you see it.”
sees this as an opportunity to show off to wear 3D But are the viewers ready? Forget Let’s just hope the wait will be
the full potential of 3D technology and,
glasses. And
about the technological advancements worth it. Now, where did I put my
in the process, who knows, maybe
no matter
for a moment, the simple fact remains glasses…
even convert a few cynics.
how
that many in the industry believe
The 3D march into television is viewers at home do not want to have
inevitable and it seems Sky TV is
impressive
to wear 3D glasses. And no matter
determined to lead this technological your how impressive your stereoscopic 3D
revolution. The satellite broadcaster
stereoscopic
images are, no glasses means no
recently announced it had successfully
3D images
viewers, which means no point.
delivered 3D programming to domestic
television via a high-definition set-top
are, no
“I really don’t know how we can be
box, becoming the first UK broadcaster
glasses means
so certain about that,” said Mark
Horton. “Many of us wear spectacles,
to deliver 3D TV into the home.
no viewers, or at least sunglasses, without
Demonstrating Sky’s technological which means objection. Sales of walkmans or iPods
capability for 3D services, the content
no point.
do not seem to have been affected by
included England vs New Zealand the need to wear earphones. People
Rugby Union Test Match, Liverpool FC will happily go to a 3D movie and
vs Marseille UEFA Champions League, wear special glasses - the same may
Sky1’s Gladiators and Ricky Hatton vs soon go for computer games. So while
Juan Lazcano. of course glasses-free viewing
12 l ibe l January/February 2009 l www.ibeweb.com
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