PROPER IMPOSITION
You’d be amazed at the number of great looking designs that we see which simply don’t
work on a functional level. Things like tear-off slips that don’t match up between back and
front, or greetings cards where the inside is upside down.
Be sure to print out a copy of your document and make a mock-up before you send it to us.
As well as your document looking good, consider the practicality of what it will be like when
it has been printed, folded and cut down.
Simple things set incorrectly can ruin your document. The following items are famous for
mishaps, so make sure your job works.
Perforation Check that both sides have the perforation in the same place.
Landscape Greeting Card Ensure that you flip the inside so that it’s upside down.
Booklet Check that all the pages are numbered in the right order.
Save in one document as single pages – you don’t need to
paste them up, or supply ‘printer’s pairs’ – see page 16.
Mini Brochure Check that all the pages are in the correct places – the front
panel is where you want the front panel to be, and so on
– please ask for exact sizes.
Roll Fold Mini Brochure Check that you’ve allowed for the flap that folds in to be
trimmed smaller, to prevent buckling. Ask for sizes.
Cut-out shape Check that the reverse shape is a mirror image of the
front shape.
Credit Card Check that with a signature strip, the area you want the
person to sign is light coloured, so you can see their signature.
Presentation Folder Check that when the pockets are folded, they don’t obliterate
any text you want to be visible.
It is very important to supply us with a mockup. If you are using our Hand Holding service,
we will be able to check that your document works the way you think it works. If you aren’t
using our Hand Holding service, please check your imposition very, very carefully – we can’t
be held responsible if you’ve not been thinking hard enough.
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