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ANALYSIS: STARTUPS


Pitch perfect


Géraldine Andrieux, at Blumorpho, shares her top tips on getting investors’ attention as a startup


Y


ou’ve been invited to join a pitching competition at an event. After the excitement of receiving this news


– and before thinking about what you are going to wear for the occasion – the key question is: how to introduce yourself and your company? Let’s be honest, pitching events have been springing up regularly over the last few years. Being able to pitch sharp and smart is part of what is expected from a CEO, and recognised as a key entrepreneurial skill. But it is not just a storytelling issue. Indeed, very often investors tend to think ‘well, here is a person with great presentation skills, but what I am seeing now seems to be more like a show than a real business’. So,


your main objectives are to catch both the attention of the jury, along with interest in your value proposition. At Blumorpho we are working closely


with investors, startups and corporates to support the emergence of new concept products, ventures and collaboration schemes. We have developed a good understanding of the startup and investor spheres over the years, and we are always happy to share some tips for a killer pitch.


Be yourself Most of the time when you participate in a pitching event or competition, you receive


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some guidance on selection criteria and typical templates to use. This is always good information to start with. But more than checking all the boxes, the best chance of catching the jury’s attention is to be yourself and to let your own personality make the difference. Be sure to comply with the expected


format and other requirements, but more than anything else remain yourself and be authentic when you speak; explain what you do, why you do what you do, and interact with the jury. Never forget that, at the end of the day, the investors base their decision on their trust in you as a founder.


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