Tech focus MIT Press FEATURED PRODUCT Springer Nature Video


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“While media content is a powerful way to communicate certain types of information, it is almost invariably hard to find”


being produced every day: recorded events, research outputs, teaching and learning material, best practice videos, professional development courses, public outreach, podcasts. ‘More often than not, this


content lives on YouTube, making it impossible to distinguish authoritative content from amateur videos. Who wants their surgeon to “refresh their memory” on how to perform a procedure by watching a YouTube video? Well, at the moment, surgeons do use YouTube for professional purposes. It is not a stretch of the imagination to see a world where practitioners have access to curated, peer- reviewed videos published and vetted by society communities, who undoubtedly include the world’s top experts.’


www.researchinformation.info | @researchinfo


Cadmore argues that, while media content is a powerful way to communicate certain types of information, it is almost invariably hard to find. She continues: ‘Once it has


been found, the user experience is often unfriendly. Unlike with an article or a book, it is virtually impossible to know what a video or podcast contains without committing to watching or listening to it in its entirety. ‘When it comes to


entertainment, that is a perfectly desirable experience; for scholarly information, this can be a fastidious exercise for which most professionals do not have time. The human brain can read much faster than it can listen to someone speak to them. Most of us want the ability to skim a video in the same way that we would a long-form piece of written text.’


Introducing Springer Nature Video – Discovery in Motion Springer Nature Video is a collection of highly educational, peer-reviewed videos created by leading academics, practitioners, and thinkers. Titles take viewers through various demonstrations, case studies and lectures that spark discourse and give a unique chance to see experts at work. Housed on SpringerLink, our videos also incorporate interactive tools and links to related texts that make our content accessible, discoverable, and capable of supporting a diverse range of needs and interests. Today’s researchers and students are ever-increasingly accustomed to learning from videos. The Springer Nature Video catalogue answers this demand with well-presented, exclusive content in line with our renowned e-book program. With our first two packages, Clinical Medicine


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and Professional and Applied Computing, users can add value to scholarly work in numerous ways, including with training (such as surgical training; protocols), teaching materials, lectures, interviews and roundtable discussions.


Find out more, and watch our video examples at www.springernature.com/ snvideo


She continues: ‘There has not


been a solution for publishers to handle video and audio content with the professionalism that has been awarded to digital books and journals for decades. Instead, there have only been mass-market solutions that are designed for large media organisations, but that are missing some key workflow pieces to fully integrate audiovisual material into the scholarly ecosystem, from peer-review to indexing and preservation. In particular, there has not been a good system to manage the collection and delivery of well-structured metadata.’ Cadmore is one of a growing number of companies that are increasingly active in the video space in the scholarly communications industry. JoVE makes and publishes videos of scientific experiments from the top laboratories


around the globe, and counts more than 1,000 universities, colleges, hospitals and biotech companies among its clients. SAGE Publishing is one


of several publishers that are regular users of the video format, its streaming collections developed in partnership with leading academics, societies and practitioners to deliver teaching and research-oriented products in the social sciences. Of course, the two commercial supporters of this article, MIT Press and SpringerNature (see above), have their own video products to promote. Even Research Information has embraced the use of video and augmented reality in recent months – there must be


something in it! l www.cadmore.media l www.jove.com l https://us.sagepub.com/ en-us/nam/home


February/March 2020 Research Information 17


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