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March 2023


cosmeticsbusiness.com


SKIN CARE Trendreport


TO GEN Z AND BEYOND 6 What’s really behind brands’ obsession with Gen Z?


SKIN


REWILDING 8 How the barrier repair trend will evolve next


MULTI BALM STICKS 10 Is this K-beauty trend about to hit the west?


MELANIN-RICH SKIN CARE 12 Meet the newcrop of mission- led brands striving for change


STRESS RELIEF IN A JAR 14 A scientific approach is the future of anti-stress skin care


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