TREND #5
ACTION POINTS
Skin care as self care is already well practiced. Taking this to the next level will require innovations that have been scientifically proven to reduce stress and boost mood. Sam Murton, founder and CEO, Be for Innovation
Faace and Selfmade lead the growing number of brands taking a science-backed approach to reducing stress through skin care
Look at formulating with ingredients that have clinically backed results, in percentages proven to work on the skin, but also think about the usage of the products. Jasmine Wicks-Stephens, founder, Faace
nerve cells’ interaction with specific ingredients and actives to reinforce skin health on the molecular level – similar to our start with Cortinhib G and even more focus on nerve cells and fibroblast health.”
A 360 approach
to reducing the impact of stress on the skin. In January, Faace launched daily face cream Stress Faace that incorporates sustainable active Neurophroline, and clinical tests show that in two hours, cortisol production is inibited by up to 70%, while in 24 hours, b-endorphin productin and the activation of stress regulating genes is enhanced by 163%. The product is also proven to reduce skin redness and increase luminosity.
Meanwhile, ritual-based psychodermatology brand Selfmade recently launched Corrective Experience Comfort Cream to decrease stress levels in itchy, rough, reactive skin for a healthier, hydrated response by incorporating Cortinhib G to reduce skin stress by promoting the release of endorphins. Selfmade founder Stephanie Lee says: “I am seeing a lot of interesting exploration around
STRESS & THE SKIN:A CLEAR CONNECTION 69% of respondents
experienced burnout in the last 12 months
70%
noticed changes in their skin for the worse during that same time
Source: The 2022 Tatcha Report on Skincare & Self-care 74%
say that their mental state and their skin are connected
But ingredients are just one element in the promising future of anti-stress skin care. A multisensory and multipronged approach that incorporates everything from functional fragrance to research-backed application techniques can inspire a 360˚ course of action for new innovations. “I’m interested in the interaction of improving mental health and stress regulation tools – namely self touch and movement – as ways to end the stress cycle,” says Lee. “We are naturally wired biologically to desire touch – it’s called skin hunger. And our love hormone – oxytocin – is released at touch, for instance when a woman gives birth they are flooded with oxytocin to bond. We have started our own research in this area.”
For Stress Faace, a multipronged approach was taken to maximise the effect the product will have, from the fragrance (a calming blend of jasmine, ylang ylang, geranium and patchouli) to the texture (a balm-to-cream texture to feel good on the skin) as well as the packaging itself. “We wanted it to purposefully look like a stress ball, while inspiring feelings of happiness by the look of it,” says Wicks- Stephens who says that the simplicity of the moisturiser as a one-stop-shop is also designed to add to its appeal as calming skin care to use. “We don’t want the routine to feel stressful in itself,” says Wicks-Stephens.
Steventon believes that working with the whole
body, rather than just the skin, makes sense from a number of angles. “Once you bring anti-stress claims in, then you are basically influencing the whole human, not just the surface,” she says, but it can also inspire brands to look at other elements that can counteract stress rather than focus solely on formulatory claims, and the challenges that come with that. She says: “It’s really imperative for skin care companies to stay within the regulations and not venture into the border with medicine”
cosmeticsbusiness.com March 2023 cosmetics business 15
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