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Greensand Country


An invitation to the business community


The Greensand Country Landscape Partnership is a group of businesses, organisations, landowners and communities, working together to deliver an exciting array of 90 projects that will help raise awareness of the distinctive, special and loved Greensand Country landscape and reverse the decline in its distinct character and special qualities, which will bring positive change. T e Greensand Country area is very special. It is an oasis of peace


and tranquillity that stretches from Leighton Buzzard to Gamlingay. T e rolling countryside, idyllic views and unique geology really make the area stand out.


As well as delivering 90 projects, T e Greensand Country Landscape


Partnership is also trying to build a local business community. Greensand Country covers a distance of 42 miles and encompasses


numerous businesses across three counties, from B&Bs to farm shops, local pubs and eateries to craft breweries. Engaging with local businesses is key for the partnership and that is why the free business charter has been developed. Any business joining the charter will be seen as a proud supporter


of the area and they will be encouraged to use the Greensand Country brand to help promote their business. On sign up, businesses receive


34 ALL THINGS BUSINESS


access to the Greensand Country Sense of Place Toolkit. The toolkit contains photographs and marketing materials, all of which are free to use to promote their business. A business profi le and web link will be added to the Greensand Country website and, as a charter member, businesses will be invited to all of Greensand Country’s events and they are also welcome to promote their events for free via the Greensand Country website. By signing up, local businesses are agreeing


with the six principles of the Greensand Country Charter. T e six principles are to: - Raise awareness of the Greensand Country as a great place for visitors - Help to care for our environment - Support the local economy - Promote our cultural heritage and traditions - Contribute to the health and wellbeing of the community - Share knowledge and understanding of the landscape


T is year, the Greensand Country Festival is go- ing ahead in May. T is has been made possible thanks to another local business relationship, with Mulberry Homes UK. Mulberry Homes is an organ- isation that shares the Greensand Country values in protecting the environment whilst addressing the evolving needs of local communities and business- es, making it an ideal partnership.


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