BEST IN SHOW COMMERCIALS 30


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t’s a second year at the top in this year’s poll of commercials producers’ favourite directors


for Ian Pons Jewell. With standout work including Xbox Us Dreamers starring Daniel Kaluuya and Launch It for Squarespace, he’s admired for his “constant innovation and embracing of technology,” for his “visual audacity and sense of humour” and for “creating a much-referenced style and for influencing advertising in general - an auteur in the advertising world.” Riff Raff’s Megaforce move from sixth place last year to second this time with fans describing the directing collective behind Burberry’s Festive as “a force to be reckoned with” admired for their “daring and bold creative” and


BEST DIRECTORS TOP 10


01 02 03= 03= 05 06= 06= 06= 09=


Ian Pons Jewell Megaforce Riff Raff Kim Gehrig Somesuch Oscar Hudson Pulse Films Steve Rogers Somesuch 32 Pulse Films Dougal Wilson Blink Frederic Planchon Academy Sam Pilling Pulse Films; Sam Brown Rogue; Jeff Low Biscuit; Gary Freedman Independent


because they “always get it right” and are “always inventive. It’s a joy to watch their work.” Somesuch director Kim Gehrig maintains her third place in the best directors poll on the back of work like The New York Times’ Life Needs Truth and Snap for Apple Airpods Pro and for being “interesting and provocative.” Also in third is Pulse Films’ Oscar Hudson (Give a Little Love for John Lewis) who is lauded for his “flawless execution which is never derivative” who is “a rising talent who isn’t afraid to introduce new creative approaches.” Somesuch director Steve Rogers takes fifth spot in this year’s poll of the best directors, praised for his “cinematic escapism and fresh humour” and his “spot on comedy.”


Spring 2021


C08


Commercials 30


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