SURVEY
COMMERCIALS 30 INTRODUCTION HOW IT WORKS
Each year, we ask commercials production houses for details of their businesses. In normal years, this information is used to form the top 30. Due to the disruption of COVID, we have not asked for turnovers and have not ranked companies as usual. The Best in Show rankings and Peer Poll still stand however and the Top 30 itself is an A-Z showcase of the best in the business
It’s been a roller coaster of a year in commercials production and the trickiest one to navigate in its history, but there’s a sense of cautious optimism now starting to creep in
lockdown was closing in. Back then, nobody could have
F
Above from left to right: Amazon The Show Must Go On
Pretty Bird; Bodyform Wombstories Chelsea Pictures. Next page: Amazon Before Alexa Somesuch;
2021 Spring 2021 C01
Moneysupermarket Money Calm Bull
Blink; Biscuit Ironing Amazon; John Lewis Give a Little Love Pulse Films
foreseen the year that was to come. For commercials producers, it
wouldn’t be hyperbole to describe 2020 as the toughest one on record and a period that required “the skills of a fortune teller, the empathy of a nurse, and the determination of a winning greyhound,” as Park Village puts it. Caviar describes those first few
weeks of Lockdown as “scary. The pandemic brought our industry to a standstill at one point, and none of us knew when we could shoot again.” Blink too says, “it was a very
challenging three months during the first lock down, with a great deal of uncertainty around when production would be able to continue and how.” But, as many discovered, this was
to be a year of extreme highs and lows in terms of work flow. “From July onwards we had a very busy period up
or the last Commercials 30 Survey, back in Spring last year, we went to press just as the first
Commercials 30
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