BEST IN SHOW COMMERCIALS 30


SURVEY


BEST AGENCIES TOP 10


01 02 03= 03= 05 06 07 08 09 10


adam&eveDDB Wieden + Kennedy Mother Droga5 Uncommon Lucky Generals AMV BBDO Mullen Lowe VCCP A range of agencies picked up a couple of votes each, too many to mention here


favourite agencies to work with. Producers pick out the agency for its “brave work” saying it is a “class act and lets directors direct” while others say of the agency that it “always makes good work, and always does it the right way.” Others hold up the agency as “proof that client trust can endure” with others saying of adam&eveDDB: “They are giants and with that comes dominance.” Wieden + Kennedy once again


A


taken second position in our poll of the top ad agencies with its producer fans saying it is “always original and


BEST POST HOUSES TOP 10 E


ach year, we ask commercials production companies two questions about their favoured


post production houses: which do rate highest and which do you use the most? This time it’s Time Based Arts that


tops our highest rated poll with The Mill winning out in the post house used most by producers. TBA takes its highest rated spot on the back of its “attention to detail,” “top quality execution” and “craftsmanship” which is “unsurpassed.” Others say of the outfit that they “weave magic with whatever they touch” and “everything they do is brilliant.” The Mill takes first place in


the ‘used most’ poll and also is second in the highest rated vote. Its producer fans say of The Mill that it has “a wonderful team of artists and producers” and it is a “pioneer of the industry pushing boundaries.” Other commercials producers give their vote


to The Mill for its “professionalism, quality and excellent communication” and describe it as a “solid heavyweight company who love their medium” and is “consistently great.” Electric Theatre Company takes


third spot in the highest rated post house poll with producers saying that it “always goes the extra mile and is a great collaborator on any project” and has an “unflappable, insanely ‘can do’ attitude” with “great artists” and a “great reputation.” In at joint fourth in the highest


rated poll is Black Kite Studios, lauded by producers for “already doing some great work for such a young company” and “always helpful, up for a challenge.” Framestore is also joint fourth


highest rated post house and that’s down to its “superb attention to detail” and for being “experts when you need to go above and beyond in vfx.”


RATED HIGHEST


01 02 03 04= 04= 06 07 08 09= 09=


Time Based Arts The Mill Electric Theatre Collective Black Kite Studios Framestore MPC Untold Studios Absolute Cheat No. 8


USED MOST


01 02= 02= 04 05 06 07= 07= 07= 10=


The Mill MPC Time Based Arts Black Kite Studios Electric Theatre Collective Absolute Coffee & TV Framestore Untold Studios No.8; The Quarry; Unit


dam&eveDDB retains its crown for another year in our poll of the commercials producers’


pushing it” with others pointing to the agency’s “consistent creative quality and boundary pushing” and its “brave approach to commercials and storytelling.” Mother moves up from seventh


position last year to this year’s joint third, praised for its “surprising and brave creative”, its “creative, ambitious reputation” and because “they just get it.” Also in a joint third place in this year’s poll of commercials producers’ favourite agencies is Droga5, and that’s down to its “mind-bogglingly brave work with immense flair” and “bold ideas and scripts. They clearly have the confidence of their clients and such a consistent quality of output.”


Spring 2021


C10


Commercials 30


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