SURVEY


COMMERCIALS 30 INTRODUCTION


the future. One thing is clear, physical interaction is a necessity but maybe not as much as a strict office location and five day a week workplace.” Somesuch is one of many saying,


“we hope to travel less and continue to be greener” and Stink hopes to see “a better work/life balance as Covid has really shown us all the importance of family and stability and good mental health.” Great Guns thinks the biggest post-COVID opportunity “is that kindness and good manners will return. Self-obsession will not be a fashionable trait.” Nexus reports that “in some cases it was encouraging to see an enhanced sense of camaraderie on projects with clients being more cooperative and understanding.” There’s a hope that commercials


production could come out the other side being simply ‘better’ and a sector that “strives for diversity and acknowledges unconscious bias and works tirelessly for inclusion across the board,” says Fat Lemon and one that “represents a wider pool of talent and champions diverse voices,” says Pulse. As Somesuch says: “Our commercials producers have been looking to develop their approach to include diversity, equity and inclusion, and they, along with the rest of our team, are looking to make the commercial landscape a fairer and more welcoming place. From seeking out new talent, to expanding networks and ensuring talent are paid fairly and treated properly.”


PEER POLL TOP 10 Who are the rival commercials production companies you most respect?


01= PULSE FILMS Pulse Films climbs to joint first in this year’s poll of production companies’ favourite rivals. Pulse’s fans say they are ”top of their game right now” and “adaptable” and pick out the company for the “range and relentless focus on the work.” and for housing “talent developed by them not plucked from other companies.”


01= RIFF RAFF “The quality of their output has been outstanding,” says one rival production company about joint first in the Peer Poll, Riff Raff. Others say it can be relied on “to surprise us and develop fresh talent” and are the “go-to people for out-there films” that are descibed by others as “striking” and “genre-pushing” and exhibit “pure creative excellence.”


03 ACADEMY In at third in the Peer Poll is Academy, picked out by rivals for always delivering “highly creative, beautiful work. It rarely falters.” Others point to the company’s “high level of craft“ and“premium talent roster ”but


also because “they give longevity a good name.”


04 SOMESUCH Fourth in the Peer Poll is Somesuch, possessor of a “quality roster as deep as the Mariana Trench” according to one rival. Others pick out its “great talent, and solid production.” “They make films people want to watch and have done so consistently for the last few years,” says another fellow producer.


05= BISCUIT Biscuit is the joint sixth most rated company by its fellow producers this year with its voters picking out its “prolific work flow” and its “consistently good work.”


05= OBJECT & ANIMAL Also in at fifth place this time in our poll of the companies most admired by their rivals is Object & Animal with voters choosing the company because of its “incredibly diverse roster and their drive to champion inclusivity” and for “doing their own thing and not following the pack.”


07 BLINK Seventh place this time for Blink whose standout recent work includes Nick Ball’s Money Calm Bull for Moneysupermarket and Catherine Prowse’s stop-frame Nobody is Normal for Childline


08 ROGUE Rogue picks up eighth place in the poll of commercials production companies’ favourite peers with rival companies saying that Rogue “always creates good films.”


=09 MERMAN, INDEPENDENT, CAVIAR, RATTLING STICK Four companies share the ninth position in the poll this year – TV, film, branded and commercials combine, Merman; Independent, the home of directors Gary Freedman, Philippe Andre and Rocks director Sarah Gavron; Caviar, lauded by rivals for its “quality work and lovely people” and for “coming on leaps and bounds” and Rattling Stick, described by fellow producers simply as having “great talent” and for being “lovely people.”


Spring 2021


C05


Commercials 30


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