Viewpoint
Dominic Louks, head of subscription services at the FPA, talks about our redesign and rebrand, and why these changes have been made
I
T IS not common practice for publishers to undertake a design refresh of their periodicals. Our
previous FRM masthead first adorned members’ desks and coffee tables back in March 2010, demonstrating its longevity for an impressive 78 issues. However, as times move on and tastes
invariably change, it became apparent that the orange and black colour combination, though strong and urgent, was becoming oppressive and outdated. FRM had to become more aesthetically pleasing, whilst keeping its functional, academic appearance to represent its core values of authority and knowledge. We hope this modern, assured look for F&RM resonates with our readers, and we’d be delighted to hear your thoughts. Even less common is for periodicals
to change their name. I’m sure many of our readers will have noticed the inclusion of an ampersand in the header title. Why this subtle change? The best answer lies with the cover image of this ‘launch’ issue. For a long time FRM has been reporting on risks, other than just fire, that can lead to a direct impact on a company’s ability to function and trade at full capacity. Our 2018 editorial programme (see page 55) features a diverse range of subjects for in depth coverage that includes security, environment, sustainability, climate change, hazards and building protection. Results from our last membership and
readership surveys support this wider focus. Roles and responsibilities of the fire safety manager have digressed over time, integrated with a wide range of internal and external threats now under their general remit, all with the goal of protecting staff, assets and improving business resilience.
The insurer viewpoint
For the past three years I have had the privilege of working closely with RISCAuthority members (a group of major property insurers aiming to raise resilience standards within the business community), helping to manage and deliver the work programme. A growing part of the FRM readership,
RISCAuthority member concerns are testament to what F&RM is seeking to inform readers about. Fire is just one risk element the scheme provides an understanding of to help advise and protect customers. Insurers are seeing an increasing proportion of business interruption claims from risks such as security, flood, escape of water and other environmental factors. All have the potential to impact on insured assets, see large claims paid out and affect the long term prosperity of the client.
It’s not all change
The subtlety of the change means there is no alteration to our web address or Twitter handle. Members can still enjoy online journal access at www. frmjournal. com and get daily updates at @FRMJournal. Whilst your issue of Fire & Risk Management may look a little different, it will seek to continue the tradition of being a highly valued, trusted and authoritative resource for members and the wider industry, able to adapt itself to addressing the concerns and challenges faced
Dominic Louks is head of subscription services at the Fire Protection Association. For more information, view page 5
www.frmjournal.com DECEMBER 2017/JANUARY 2018 1
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