INDUSTRY NEWS Gripit fixed on DIY market


DRAGONS’ Den success story, Gripit plasterboard fixings has launched its first ever national TV advertising campaign, only five years after receiving Deborah Meaden’s investment on the hit BBC show.


The 30 second ad, titled ’10 heavy objects’, was scheduled to run the four weeks leading up to Easter and feature Gripit’s new DIY packs.


The ad, created by production company Dancing Aardvarks, features everyday consumers decorating their homes by hanging a range of heavy items, both usual and unusual, to plasterboard using Gripit’s simple Drill, Tap & Turn application method.


Jordan Daykin, CEO and inventor of Gripit, said: “We want to empower DIYers of


all levels to hang their curtains, shelves, TV’s, cabinets and a whole lot more. Having established ourselves as a trusted plasterboard fixing for the trade, we are now extending our offering to consumers who have the confidence to hang more than just a picture or clock. Providing them with the fixings, screws and drill-bit means they have everything they need to do the job themselves.”


Now available in more than 5,000 stores nationwide, with distribution agreements in Europe, Australia, NZ, the United States and Canada, Gripit has established itself as


one of the strongest plasterboard fixings on the market. Quick and easy to install, a single Gripit fixing holds up to 113kg.


Unlike other fixings that rely on modifying or strengthening walls, and others that need timber studs or brickwork anchor points behind the plasterboard (which limits their positioning options), Gripit fixings can be fitted straight into the plasterboard (including dot & dab, double thickness and insulated) with no need for specialist tools – allowing the user to make savings on time, materials and labour.


GCE Hire Fleet Ltd adds a brace of Volvo A45Gs


GCE HIRE Fleet Ltd of Whittlesey near Peterborough has added two new Volvo A45Gs to its park of predominantly Volvo-badged equipment.


With a carrying capacity of 41 tonnes and a heaped capacity of 26.2m³ using the overhung tailgate option, the Volvo A45G has a maximum speed of 57kph. Powered by the latest Stage-IV Volvo 16-litre engine developing 476 net horsepower, it features high torque at low engine speeds, resulting in good fuel efficiency, high performance, fast engine response and a long service life.


The whole powertrain is designed and purpose built ensuring the best use is made of the available power and torque, even in tough working conditions.


The engine in the drivetrain is matched to a torque converter with built-in lock-up function and fitted with a fully automatic and adaptive transmission. The drivetrain features Volvo’s Automatic Traction


8


Control (ATC) system as standard, which prevents operators leaving their haulers permanently set in all-wheel drive mode, even when not needed, for example on good or paved roads when only 6X4 drive is required.


ATC automatically disengages the rear axle when not needed, eliminating tyre skid when cornering and reducing tyre wear. However, when ATC system does sense slippage, the longitudinal differential lock and the 6x6 clutch are engaged together:


this gives the hauler the optimum traction in all conditions.


“We have a long association with Volvo Construction Equipment products operating excavators, loading shovels and articulated haulers,” said GCE’s Managing Director, Chris Golborne. “This, however, is the first time we’ve opted for A45Gs as we feel the larger truck will open up new opportunities for our hire division along with our existing Volvo EC380 and EC480 excavators going forwards.”


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