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FEATURE


What’s the use of even the most talented players if there’s no-one to shape them into a team? Touché . This is why Wiha has organised the individual talents into teams in order to make the best of every situation.


home’, represented by a large portfolio of new and existing slimBits and ¼” hexagon socket spanners.


As a result of intensive cooperation with users and the insights into the needs of the market gained, the existing Wiha range has been extended to include many new profi les and bit sizes. It does not matter whether space is restricted, the screw is deep or fi rmly set, or control, precision, staying power or agility are required; any task can be completed safely, effi ciently and ergonomically with the right ‘pass’ (ie the right tool combination) with no risk of electric shock.


GOAL STRIKERS


The trainers The trainers pull ‘individual talents’ together: the new 13-piece multifunctional bag, new folding bags or 6-12-piece slimBit boxes with belt holsters for easy transport and removal of slimBits.


The management Wiha off ers a wide range of communication channels to help users select the right toolset (or the right ‘squad’) for the job in question. A wide variety of POS materials and installations are off ered for this purpose, allowing them to be integrated into the ‘retailer


MIDFIELD


stadium’, where they catch the eye.


An extension to the Wiha Virtual Reality World is being added to comprehensive information materials, ‘fan merchandise’, animated fi lms and clips on a dedicated webpage. This virtual tour of the team dressing room allows users to learn precise details about each ‘player’.


So take your seats as everyone’s Premier League dream team takes to the pitch.


For more information, visit the wiha website www.wiha.com/evf


DEFENCE


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