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fitness


tStart-ups po transform


Rocket Impact


ROCKET Impact is a tech start-up that creates mobile games for the health and fitness industry. Its mission is to use gamification to motivate people to lead active lifestyles via fun, visually engaging and social gaming experiences. The company’s first product is a mobile


fitness game called Afitar that combines elements of fitness running apps with an action puzzle game to get the whole family active. The game focuses on a fitness avatar, where the user’s in-game appearance changes to reflect their level of exercise in real life – if they exercise a lot they can sport a superhero look, if not they could be a couch potato, zombie or worse. Weekly challenges and a series of fitness quests aim to keep people motivated,


Friends Phil Tsang and Deepak Vohra


founded the company after losing relatives to ill-health and becoming first time fathers. They aim to create a portfolio of mobile health and fitness games, including those that deal with mental health issues, improve diet and nutrition. “The success of Pokemon Go showed that if


a game is well designed and engaging, users are happy to get active. We aim to help set the trend that will disrupt the fitness gaming landscape while making a positive social impact,” says Tang.


www.afitar.com www.rocketimpact.com


ublic health


ukactive’s ActiveLab supports fit-tech start-ups that aim to engage more people in physical activity and sport. We look at some of this year’s cohort.


BlazePod


BLAZEPOD is a flash reflex training system that motivates users to react faster, push their limits and boost their performance.


Tap-sensitive pods, powered by the BlazePod app, create flashes of light that provide visual clues prompting users to challenge their speed and reaction times.


Users can activate a predefined activity or create their own. They can challenge themselves or compete against others, and track their data in real-time to improve fitness, technique and tactics.


“BlazePod started from a vision of motivating kids to becoming more active, through lights providing visual cues to climbing frames in parks. Three years later and it has become the leading flash reflex training system on the consumer market. Reaching multiple fitness, sports and wellness verticals, motivating not only kids, but all ages whether professionals, amateurs or enthusiasts,” says Simon Jacobs, sports & fitness development manager.


“We all search for that extra edge, that motivating nudge to help us train better, quicker, more accurately. BlazePod provides the answer. Visual cues controlled by a choice of multiple light logics are motivating athletes and clients in many fields, both indoors and out.”


www.blazepod.com pactfacilities.co.uk 23


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