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Informatics


UX DESIGN maximising the value of scientific


software in life science R&D


Using scientific software can be frustrating and time-consuming, resulting in less productive research. This article aims to demonstrate that User Experience (UX) Design – an evidence-based design process that centres on the behaviours and needs of users – offers specific efficiency benefits for life science R&D. Already well-established in other industries, such as retail and finance, UX design holds great unlocked potential for scientific software design. Because it offers a clear path to differentiating a business and reaping benefits for the discovery pipeline, the authors suggest ways to incorporate it seamlessly into life science R&D.


By Dr Jennifer A. Cham and Katrina Costa


W


hat actually is UX design, and how is it used by R&D organisations? We reflect on the latest business reports and our own investigation into the current UX capabilities of nine leading, blue-chip, research-based biophar- maceutical companies. We also introduce a new Pistoia Alliance initiative: ‘User Experience for Life Sciences’, which involves ~50 UX design experts from ~16 organisations. The goals of the project are to demonstrate the business value of UX using life science R&D case studies, and to provide practical methods to achieve success.


Smart science, but not-so-smart UX “Leading firms invest in UX. Those that don’t leave themselves at risk.”1


Imagine hiring the best scientists to solve an extremely complex problem – such as discovering a new drug – but providing them with software that is hard to use, slow and unattractive. It would be like inviting the biggest pop stars to play a huge


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arena, without amplifiers. The science may be cut- ting edge, but without UX, it will fall flat. The best companies want their scientists to have the most efficient, engaging means to perform their research. Yet, invariably, the experience that many R&D scientists actually encounter in their daily work is subpar – far below their omnichannel, immersive digital experiences outside of work. Companies that invest in UX for their external products may not see the need to do the same for their internal scientific software, which has an impact on the efficiency of their discovery teams.


The hidden UX capability of life science R&D


If you are curious about UX in drug discovery, you may find it hard to learn more. When pharmaceu- tical companies report on UX, they typically focus on external aspects, for example, the application of good UX design for customers, clinical touchpoints and marketing2,3. However, UX for internal pro- cesses goes unremarked.


Drug Discovery World Summer 2017


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