SAUSAGE WEEK PROMOTION


October until Bonfire Night – Sunday 5th November. Te event is designed to replace the usual autumn British Sausage Week which AHDB will not be running this year. Graham said: “A


Eric Knowles


UK Sausage Week to boost autumn trade


GRAHAM Yandell, the publisher of Meat Management magazine, has announced the launch of UK Sausage Week, which will take place from Monday 30th


celebratory lunch is to take place at Plaisterers’ Hall, London, on 30th October highlighting many of Britain’s best sausages, recognising retail butchers, multiple retailers and manufacturers from all around the country and an overall Supreme UK Champion. We now have the judging infrastructure in place under the direction of chief judge Keith Fisher, the well- known CEO of the Institute of Meat. “We look forward to a


lot of fun and to helping the trade to profile the great British banger this coming autumn. We are looking at some interesting ideas to raise


CRAFTBUTCHER l JULY/AUGUST 2017


the profile of sausages over the seven day period. Our last day is Bonfire Night – and of course bangers and Bonfire Night is a perfect fit.” Celebrity endorsement


has always played a big part in Sausage Week and this year’s new look event will be no exception, with TV personality and antiques expert Eric Knowles confirmed as the celebrity ambassador. Graham commented: “Eric


will be presenting the winners with their certificates at the celebration lunch and I know everyone who attends will enjoy his company and his anecdotes. Eric is a down to earth Lancastrian and clearly loves a good sausage.” Keith added: “Sausages


are so important to both our industry and to many millions of consumers and its great news that an autumn promotion continues.” n


Further information, including how to enter products, can be obtained from Emma Cash by emailing emma.c@yandellmedia.com or calling 01908 613323


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NEW CYBC President Tom Martin, pictured leſt with North West Riding President Roy Dykes is looking forward to the upcoming Bakers & Butchers Extravaganza including the Great Yorkshire Pie, Sausage and Product Competition on Sunday 8th October at the Yorkshire Events Centre, Harrogate. For more information contact: Mike Ward on 07712 631742 email: maward11@btinternet.com


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