search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
What do buyers really look at in your home? Eye tracking technology reveals all…


Property sellers have been given an invaluable insight into the minds of buyers, with the latest eye tracking technology used to reveal what people really look at during viewings. Researchers followed prospective buyers as they toured available properties wearing spectacles tracking their eye movements. Some 27 per cent of time was spent looking at furnishings, while 24 per cent of the focus was on personal effects and clutter. Perhaps surprisingly, just four per cent of time was dedicated to considering the layout of a property, while the same amount was given to repairs or structural features including door frames, suggesting these issues are not as important to buyers.


Antony Gibson, Sales Managing Director at Romans, says: “It is clear that sellers must prioritise the aesthetic appeal of their home in order to impress buyers. We all know first impressions count for a lot when marketing a property, but these findings show presenting attractive living spaces throughout a house is a must. “From furnishings to photos, there are plenty of belongings that catch the eye of viewers and go a long way towards forming a positive opinion. “Interestingly, even those buyers who did not mention clutter in their post-viewing feedback to estate agents found their eyes repeatedly drawn to it while in a messy room, so it is vital sellers carry


out a thorough clean and tidy before going on to the market.” Te study for Anglian Home Improvements also revealed a difference between the viewing tendencies of men and women, with males spending more time looking at the structure and features of a building while females were more focused on personal elements such as decoration. Antony adds: “Tese results also highlight the benefits of attending viewings with other people, such as parents or friends, to ensure all aspects of a property are seen.” For more information or advice on selling a property, call your local property expert on 01344 985 666


18


New Homes Wales and the South West


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40