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Something’s Brewing online…


Don’t let your World Cup end in penalties, says GEM Motoring Assist


ROAD SAFETY AND breakdown organisation GEM Motoring Assist is issuing advice to help football fans put safety first during the World Cup matches in Russia. Many of the matches, kick off in the early evening, so it’s important for fans watching in the pub or with friends to ensure everyone gets home safely.


One of the best-known names in the world of buying and selling cars has launched an all-new website, aimed at enthusiasts, consumers and wannabe wheeler dealers. Packed with features, car-related news and reviews, consumer advice and engaging vlog content from the cheeky chappie himself, the new site offers more than any of the traditional motoring sites, thanks to its carefully craſted mix of high-quality advice and entertaining, interactive video content. Created in conjunction with the Baize Group, which owns the successful content and PR agencies Blackball Media and On Cue Communications, mikebrewermotoring.com aims to inform and entertain with stacks of petrolhead content. For those who want even more, the site also has an exclusive subscribers’ area where, from as little as £2.99, visitors can gain access to premium content from Mr Wheeler Dealer himself,


including exclusive weekly videos,


advance access to Mike Brewer Motoring events, early bird tickets to the NEC Classic Car Show and the chance to buy a half-price, signed copy of Mike’s Used Car Bible. Oh, and you also get a mikebrewermotoring.com coffee mug, which is likely to have the same future eBay potential as a barn find flat-floor E-Type* “I’ve been wanting to do something like this for a while,” said Mike. “I’ve spent my life with cars and made an amazing career out of them, so it seems logical to have a place where I can share the benefit of my experience, my anecdotes and some of my car buying and selling advice with other like-minded petrolheads.” James Baggott, CEO of the Baize Group, added: “We’ve known Mike Brewer from when we first started out, as he was – naturally – magnetically drawn towards a title called Car Dealer. In that time, the world of publishing has changed beyond recognition, but Mike’s easy charm, wise advice and ability to spot a deal from a mile off haven’t altered. “We’re delighted to partner with him on this new venture, which we fully expect to fly off the virtual forecourt.” mikebrewermotoring.com goes live this week, with a series of headline features that are bound to test even the most committed of petrolheads.


GEM road safety officer Neil Worth says: “We’re urging fans to plan how they get home if they’re going out to watch a match. Pre-book a taxi or share lifts and agree a designated driver who will stay on soft drinks. “Be careful when walking home. Pedestrians


who have had a few drinks are at greater risk; alcohol impairs judgement and reduces the ability to judge speed and distance. It can also increase willingness to take risks, often resulting in pedestrians stumbling into the road and being hit by drivers who have no chance of avoiding them. Avoid the penalties, anyone convicted of drink-driving faces a mandatory ban of at least 12 months, with a fine of up to £5,000 and a possible prison sentence of up to six months.


EU safety proposals welcomed by road safety experts IAM RoadSmart – but driver training must also play a key role


A new package of EU transport proposals that promise to revolutionise road safety in coming years have been welcomed by IAM RoadSmart – although the UK’s biggest road safety charity has stated that a ‘huge opportunity’ has been missed by not specifically including enhancements to driver training in it. Te Tird Mobility Package was put forward by the European Commission a few weeks ago, including proposals for new safety features to be fitted on all new cars being sold across the EU. It has been suggested these changes could have as drastic an impact on road injuries and fatalities as the compulsory wearing of seat belts did. Road traffic accidents remain the biggest killer of young people in the EU. However,


the announcement is not


enough to make the changes happen instantly - the EU member states and European Parliament will need to give their backing to the plans. Te commission is proposing new initiatives for road safety as 23,500 people lost their lives on EU roads in 2017 and another 135,000 people were seriously injured. Tis means the EU’s vision of halving road fatalities between 2010 and 2020 is now looking tough to achieve. Te commission has proposed a policy framework for 2021-2030 to respond to the new challenges in road safety based on the ‘Safe System’ approach. Tis aims for a more forgiving road system, designed to protect people from death and serious injury. Among the dozen features the EU is calling to have vehicles fitted with are: • advanced emergency braking (cars), • drowsiness and attention detection (cars, vans, trucks, buses),


• distraction recognition and prevention (cars, vans, trucks, buses),


• event (accident) data recorder (cars and vans), • full-width frontal occupant protection crash test improved seatbelts (cars and vans),


• intelligent speed assistance (cars, vans, trucks, buses) 14 - Friday 22nd June 2018 - Cardiff & South Wales Advertiser www.cardiffandsouthwalesadvertiser.com -


• lane assist (cars, vans) Te EU Commission states that while these features would not increase the prices of new cars, society will benefit to the tune of 73 billion Euros through lives saved and injuries avoided. However IAM RoadSmart is disappointed that the EU has not gone a step further and embedded driver training in its policy framework in a similar way. Neil Greig, IAM RoadSmart director of policy and research, said: “Te directive and measures suggested here are very welcome, but as we oſten say the key to accident prevention is to stop them happening in the first place – not minimising their effect once they have occurred. “It would have been very useful to have worked into this directive a requirement for a graduated driving licence scheme that also includes a second phase of training post- test. New drivers are most at risk in the first six months of solo driving and many EU countries, including the UK, simply abandon them to learn from their own mistakes. “Saving people’s lives on the road cannot be leſt to the car alone. New technology brings many benefits but also requires new training approaches to ensure that those benefits are maximised. Safer cars require safer drivers as well as safer roads to ensure the system delivers the excellent targets set by the EU for a further 50% reduction in deaths by 2030.”


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