MANUELA ZEREGA WESTIN


BEAUTIFUL APARTMENTS SWEDEN


Combining hospitality, family focus and entrepreneurship


Manuela Zerega Westin is an entrepreneur in one of the world’s most gender-equal countries, Sweden. It is also home to the 2022 Think Global People Relocate Award-winning serviced apartments company, Beautiful Apartments Sweden, which she co-founded. We talk to Manuela about her route to success.


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ndependent serviced apartment operator, Beautiful Apartments Sweden, prides itself on offering a bespoke, truly client-focused approach. With her service leadership ethos, Manuela Zerega Westin


supports her tight-knit team to go all-out to make relocating employees feel at home from day one. Manuela’s hospitality entrepreneurship journey is


inspired by a cross-border upbringing and generations of strong female role models. “The service sector has always been my life and working hard comes from my Italian-Polish roots,” says Manuela. “I love to work with service and to help people. I’ve


always worked in the travel and tourism industry and during a period of hotel management in Stockholm the idea of starting something on my own grew from day to day. “I wanted to offer a better product than our


competitors. For me, it was about being more ‘out-of- the-box’ and flexible, which is one of our core words. “I know that many companies use the word flexibility


in their marketing, but for us, it's more than just a word,” Manuela continues, explaining how Beautiful Apartments Sweden puts such flexibility into action. “When clients ask, ‘can you remove furniture and rent partly furnished?’ Or ‘I know you're fully booked, but I know you can solve the problem’, our clients know there is never a problem, and we never say no. “My employees know that there's always something


we can do,” says Manuela, “because we are not only selling apartments; it's how we sell the apartments, our service and how responsive we are.”


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