Advances in technology and changing customer expectations are disrupting the serviced accommodation industry, placing new demands on corporate travel managers and global mobility teams. Philipp Morawietz, managing director of Homelike, discusses with Marianne Curphey what this means for corporate clients and relocation specialists.


T


echnology is driving positive changes in the serviced


apartment sector and rental


industry by offering transparency, real-time information on prices as well as availability and convenience. In an industry where setting up tenancies for long- and medium- stay accommodation can be time- consuming and opaque, this will be welcomed by both corporations and globally mobile staff. The demand for faster and more open booking platforms is being driven by the success in the B2C market. It is now crossing over into the business travel world.


NEW DEMANDS FOR FLEXIBILITY – HOW SHOULD TRAVEL MANAGERS RESPOND? Instant booking options offering a state-of-the-art interface and user experience, as well as digital payment solutions that avoid annoyances like deposits or invoice collection, are reducing uncertainty in the rental process. Generations Z and Y are at the


forefront of driving this change, having become accustomed to booking hotel rooms for leisure trips from the convenience of their mobile phones. They now expect the same flexibility in


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THINK GLOBAL PEOPLE SERVICED A C COMMODATION


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