COACHING
THE RISE OF THE BUSINESS COACH.
to adopt new ways of operating in unpredictable, taxing conditions. The fourth industrial revolution is here and as companies implement new technologies to improve efficiency and reduce costs, they’re often left with the challenge of how best to use their workforces.
RECOGNISING YOUR EMPLOYEE POTENTIAL In the wake of automation and AI, the business world is discovering the importance of employee potential and this is having a marked influence on many aspects of how companies operate and serve their markets. Employers are slowly catching onto the fact that their workforces are often their most underutilised resource and there are better ways of motivating them to perform rather than offering inflated pay and benefits. Many are seeing the advantages of changing the way they work
and are taking measures to address this. Coaching, for example, is being used to improve employee engagement, build better cultures and provide employees with access to further learning and development opportunities, so they can make a more significant contribution to the business. The industry is sometimes described as being saturated with
coaches, but we’ve seen no real evidence of this. There is a trend for more organisations to bring coaching in-house to increase availability, but the real need is for global companies to have access to consistent standards – regardless of where their employees are based in the world. This has had a big impact on the AoEC brand and we’ve undergone a global expansion over the last ten years, with a dedicated consultancy team and offices in 14 locations to serve the global marketplace.
COACHING CREATES INNOVATIVE CULTURES Coaching has truly crossed to the mainstream. It’s no longer considered by some as a remedial tool, but one that helps high performers reach new heights, supports organisations in challenging times and focuses on the principles of adult learning by enabling people to set their own learning agenda and try new things. There’s an excellent quote from Vlatka Hlupic’s book
The Management Shift, which says, “Engaged employees who feel passionate about their work create innovative cultures, but can be held back by outdated management practices.” I think this gives a strong insight into the future direction businesses need to take. Irrespective of technological advances, organisations must put humanity back into their processes and practices – and coaching can help them do that.
TRAINING PROGRAMMES
Te following programmes are available to organisations in-house in addition to the public programmes.
London
COACHING SKILLS CERTIFICATE Edinburgh
23-24 October 19-20 November
26-27 November
Also available in East Africa, Estonia, Ireland and N. Ireland, Romania, Scotland, Switzerland and UAE
PRACTITIONER DIPLOMA IN EXECUTIVE COACHING
Tis programme runs monthly in London and is additionally available in Croatia, Brazil, East Africa, Estonia, Germany, Ireland and Northern Ireland, Scotland, Serbia, Switzerland, Turkey and UAE.
SYSTEMIC TEAM COACHING CERTIFICATE
Tis programme runs regularly in London and is additionally available in Canada, East Africa, New York, Romania, South Africa, Switzerland and UAE
YOUNG PROFESSIONALS CERTIFICATE IN EXECUTIVE COACHING
London
10 & 29 October 2019
www.aoec.com/training
For further details email quoting RGOCT2019
Sue.burston@aoec.com +44 (0)20 7127 5125
ABOUT THE AUTHOR
Gina Lodge is the CEO of the Academy of Executive Coaching. She has more than 20 years’ experience in management and is an accredited executive coach.
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