ability to conceive and implement ground-breaking design choices, research and sustainable innovation. A fundamental redevelopment of
the show’s location is currently under way, with one major change already delivered in 2022. This was the removal of the high central wall that used to divide the on-water part of the show into two separate halves. With the wall gone, the flow of visitors strolling around the pontoons and docks was vastly improved and the view from the onshore parts of the show was transformed into an unobstructed, panoramic seascape. …The 2022 show went very well
and we are increasingly happy with the outcome,’ says Roy Capasso of Nautor’s Swan. ‘We offered both sail and motor this year and with the demolition of the central wall, we were able to give our line-up a greater sense of continuity. The construction may have been an inconvenience but it represents great potential for the near future.’ The big news for next year’s show
is that the city’s ambitious €300 million plan to renovate and redevelop the entire eastern waterfront in a scheme designed by themaestro architect Renzo Piano is now coming to fruition, the impressive scale of which could already be felt in 2022.With only a year or so left until completion, the renewed Genoa International Boat Show will soon have all the cards to become one of the top shows in the world. The 63rd edition of the Genoa
International Boat Show, due to be held from 16 to 21 September 2023, will see the whole showground transformed. The enormous multi-storey Blue Pavilion, the main indoor hub of the event, is effectively becoming an island with a new yacht basin created on what used to be its landward side, facing the city centre, offering a further 200 berths for exhibitors’ boats during the show. Beyond the boundaries of the
current showground, the Eastern Waterfront scheme continues. It is set to further enlarge the boat show from 2024 onwards with the addition of a second large indoor exhibition space, the circular Pavilion South. The scheme also includes new business and residential buildings, sporting facilities, a large new expanse of parkland and areas of bars and restaurants. One of Genoa’s great strengths
is that unlike most other large boat shows, nearly all of the boats can easily get in and out of their berths at all times, through the well sheltered outer harbour and then, weather and sea state permitting,
of visitors this year even on the day when we had bad weather,’ says Piero Napolitano of Jeanneau Yachts. ‘Visitors were eager to get on the boats and explore. We also achieved a decent number of sales. At the moment we can say we are indeed quite satisfied.’ The show’s proximity to the
Top: the Blue Pavilion provides shade and shelter for some of the yacht berths as well as a major hub for indoor exhibitors. Next year it will become virtually an island with a new 200- berth yacht basin on its landward side. Above: Genoa’s strongest suit is the wide availability of sea trials during the show. In just a few minutes you’re out of the harbour and straight into the deep blue sea
straight out into the open water of the Mediterranean in a matter of minutes. Serious buyers can therefore be taken out for a sea trial during the show rather than having to book one several weeks later in a different location that could be thousands of miles away. This facility alone gives a substantial boost to the number of boats actually sold at the show and adds a huge amount of value for visitors and exhibitors alike. For boat buyers, it’s a unique opportunity to arrange sea trials aboard their entire shortlist of boats in the course of a single visit, experiencing each boat in the same wind and sea conditions on the same day and thus being able to compare them objectively. Which yacht has the best helm feedback and which one has the most comfortable motion at sea? Which cockpit layout works best for your family crew or racing team? It’s a very efficient way to make an informed decision. Another unique aspect of the
Genoa Boat Show is the vast amount of sheltered outside space. While other shows are held hostage by the whims of the weather, be it scorching sunshine or heavy rain, Genoa has a huge tensile canopy over a large part of its outdoor exhibition area and the Blue Pavilion’s roof extends over some of the floating pontoons, providing shade and shelter. ‘There were lots
historic city centre (which is on the UNESCO World Heritage List) also boosts its appeal and Genoa as a whole pulls out all the stops during the boat show to ensure that visitors thoroughly enjoy the experience, with big free-to-view spectacles staged in various locations in the city. 'I have to tell you I was super impressed by the light, music and firework display in the main square,’ said one visitor after the 2022 boat show. ‘There must have been thousands of us there with cameras raised trying to capture some sense of it.’ The unique programme of events
in the city centre during the show, aimed at promoting the millennial history of maritime culture in Genoa, makes for a grander experience, allowing visitors and exhibitors to enjoy a city that is already a historic tourist attraction in and of itself. ‘Building on the experience of
sixty-two editions, the Genoa International Boat Show can count on a unique heritage, capable of uniting history, knowledge, know- how, design, technology, innovation, sustainability and business,’ says Saverio Cecchi, president of the Italian Marine Industry Association. ‘The true value of this event was acknowledged once again this year by both exhibitors and audience. The 63rd edition of the Genoa International Boat Show will be held from 16 to 21 September 2023.’
www.salonenautico.com ❑ SEAHORSE 65
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