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While this technology has been in place for a number of years, in 2014 we ran a ‘branch challenge’ to increase the uptake of the service. Jonathan Hall became the QuickCheck champion at our Waitrose shop in Cambridge. The shop signed up 4,000 new customers during the year and increased transactions via QuickCheck from 7.9% to 13.9% over the year – the highest of any branch. Jonathan made use of the technology to improve customer satisfaction, and allow Partners to focus on delivering excellent customer service.