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US Analysis


In the US, tournaments and leagues have long been a popular way for game enthusiasts to add a human competitive element and also happen to be a great way to bring people into your attraction. Sharon Harris explains more…


operators to reinvent their businesses. During the past four decades, smarter coin-op companies have diversified and launched league programs to continually attract new customers and ensure regular play. Because bowling and sports leagues have long existed in


A league of their own S


ince the 1970s, economic downturns, competition for leisure dollars, new technology and changing demographics have compelled innovative amusement


little customer investment except coin play and personal supplies. As a social and competitive experience, team camaraderie and close proximity to local competitions motivates players to remain in the league. The Valley National 8-Ball League Association (VNEA),


American life, industry leaders recognised they could apply those same successful methods to their own route operations. Organised domestic and international coin- operated league play would broaden the games’ appeal and increase their profitability. In the US, particularly in Middle America, two coin-


operated leagues have proven their staying power over 40 years. Unlike other leisure activities or sports, both require


June/July 2017


formed in 1979 to promote pool on coin-operated amusement equipment, is the largest international amateur pool league program. Originally played on Valley pool tables, 15 supplier/manufacturers now support the VNEA program.


The initial 2,500 player roster now exceeds 300


amusement charter holders that sanction 100,000 players. They compete in at least 1,400 leagues at 10,000 locations. These sites span 400 municipalities across almost all 50 American states, plus six Canadian provinces and 10 additional countries.


www.globalamusementsandplay.com 9


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