Cover Story What is Tape My Day?
demographic and ambitions of the trampoline park industry?” With sufficient input gathered, the question turned out to be somewhat easy to answer: To match the rapid increase of parks globally, we would need to have a quality product ready for shipment in the shortest time possible.
This meant a format had to be designed that could be reproduced. Another big topic for us was guest interaction – everyone wants to get their best performance on tape, whether it’d be a perfect somersault or an insane corkscrew jump. This would stimulate dwell time and create the desired interaction with the Tape My Day system. Catering to the (semi-)professionals, jump analysis would be an option that could fast-track improvement. The positioning of cameras to get the best angle would require much consideration and, in some cases, special impact absorbent housing. Lastly and most importantly of all, the end-result video diary would need to appeal to the target audience; from flashy soundtrack to trick play elements such as slow-motion and stop/start effects for highlights.
Tape My Day was formed in 2008 when two entrepreneurs decided to join forces in order to create a fully automated video system that would track, trace, capture and edit the full experience of a theme park visit – they believed that this would be a unique and much sought-after solution. The product was first introduced at IAAPA Orlando 2010. Guests are provided with a bracelet with RFID or barcode identification, which they scan at each attraction. Various available formats can be applied according to your attraction needs. Cameras can capture over 600 people
simultaneously and individually. 4K resolution filming, quality hardware and processing software ensure performance consistency and premium results. The system automatically compiles the highlights into a short film. Recorded footage is mixed with stock materials, such as a birthday or holiday special or a panoramic intro-shot. Commercial messages and/or personalised text can optionally be added. Guests can preview the film at the end of their day.
Delivery can be done through local WIFI (no internet needed) and/or through a download link sent by mail. Sharing to social media is made easy. As soon as guests scan their bracelets and walk into what is called the ‘Region of Interest’, cameras will begin tracking, tracing and filming them. TMD intelligent software knows how to determine highlights based on a set of rules. Due to advanced hardware and software, the system can simultaneously track and record a large number of people in all conditions and over a long distance. To create compelling footage, the system will zoom in on the Region of Interest. The Smart-Zoomed frames will be cropped and processed. They are then stitched and sewn together at the central server. This allows for the final product to be readied quickly and smoothly. All recorded footage of the visitor will be merged with stock material into a template. The final product will be available for preview within minutes of the guest scanning their wristband at the kiosk.
The final result is a product which can only be delivered through the experience, building quality and specialised software that Tape My Day employs. Although others have tried their hand at a video system, it has proven notoriously difficult to capture so many people in a disorganised environment and hourly throughput has shown to be impossible to handle with conventional means of data processing. With the trampoline park business expected to
further expand in the next years, Tape My Day is confident it created a desirable solution and business model that will boost the success of our partners even further.
June/July 2017
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