News
Sega bowled over by expo S
ega Amusements International made its debut at Bowl Expo in Nashville recently, showcasing its newest arcade and redemption games. “For our first time exhibiting here we have had a great response to the games we showed. Daytona is rocking the income charts around the world, Luigi’s Mansion continues to be a top three game in FECs, and Mario & Sonic at the Olympics keeps on giving”, commented the firm’s sales exec, Vince Moreno. Daytona Championship USA started shipping last month and operators are reporting very good
earnings attributed to plenty of repeat play, with the ‘instant rematch’ feature most importantly adding incremental revenue to their business. Sales exec, Marty Smith, added: “Our colleagues in Europe are reporting that operators there are
saying it’s the number one new driving game.” Sega’s newest tactical action game Target Bravo: Operation Ghost was shown for the first time since
it started shipping last month. Featuring a 55” screen in an atmospheric, but compact footprinted, theatre cabinet the game allows players to start the game at any stage, thus encouraging repeat play and boosting income.
The team also exhibited Sonic Blastball and the branded Hello Kitty Air Hockey table, soon to have a matching Sonic branded version being launched to go along side it. Moreno concluded: “The Bowl Expo was very well attended with new bowling centers converting some of their bowling lanes space to game rooms. It was a great opportunity to showcase our line-up of product ideal for these new bowling centres”.
Leolandia adds flavour of Stilton
I
talian family theme park, Leolandia, has added a new themed attraction – Geronimo Stilton and the Pirates in a
Bottle. It was created with licensor Atlantyca Entertainment, and will
occupy around 310 square metres of the park, on Pirates Bay. Geronimo Stilton is a mouse-journalist character that features in
books translated into 49 languages, published in Italy by Edizioni Piemme with 32 million copies sold in Italy and over 140 million worldwide. “The significant increase in visitors over the last three years, which has been even more considerable during the first months in 2017, has led Leolandia to be the first theme park for families in Italy, as well as a reference point among European theme parks, with over 1 million visitors that are expected to come throughout the season,” David Tommaso, Leolandia’s new marketing and sales executive said. “Since 2014, Leolandia has been hosting the most popular
cartoon characters and developing dedicated areas, as well as immersive storytelling that recreate their worlds. Leolandia is the park where children’s dreams come true. For all these reasons, we are very satisfied with the creation development of Geronimo Stilton attraction: it perfectly meets the project vision of the park and completes our offer by targeting children in a higher age group. Moreover, our partnership with Atlantyca shows how two Italian companies, leaders in the industry, can cooperate in creating an international successful case history”. “This is such an extraordinary opportunity for us,” Rachele Geraci, Atlantyca’s live manager, added. “We are so excited to be part of the Leolandia’s great family and to be part of such an amazing and wonderful children’s destination. Geronimo Stilton is all about children, family and having a good time with adventures. The joy of bringing fun and excitement to kids is what he personifies.”
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www.globalamusementsandplay.com
June/July 2017
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