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Industry News


Dickies celebrates passion for the trades with new campaign


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celebrating the passion and skills of tradespeople who inspire others with their dedication and ingenuity. Whether itʼs the creativity of those who make a living with their hands or the dedication of tradespeople who are always looking for new ways to do what they do best, the initiative includes a series of videos featuring tradespeople from a range of disciplines. This includes a


ickies has launched a campaign


making clothing and footwear to support people who work in a wide variety of trades – creating goods as hard-working as they are. “We know that across the trades we


support, there are many people who are really


Tom Weaver, carpenter and joiner at TW Carpentry, tells of his passion for relief carving as part of Dickies’ new campaign


stonemason, carpenter, brewer, sign painter and vehicle painter and explores their work and what they love about it. James Whitaker, marketing director for Dickies, said: “Ever since Dickies was first established in 1922, weʼve been


Hultafors Group acquires Custom LeatherCraft


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he Hultafors Group, which owns Snickers Workwear, has acquired CLC – one of the USAʼs leading work gear innovators.


A leading brand in the USA since 1983, CLC is North Americaʼs premier designer, developer and marketer of work gear for professional tradesmen and women. Itʼs a product range that includes softside tool carriers, nail bags, tool pouches, plus personal protective equipment. Custom LeatherCraft, or CLC as the brand is more commonly know in the USA, prides itself on developing high quality work gear that combines innovative design and functionality as well as great value for money. Peter Dumigan, managing director of the Hultafors Group UK, said: “We are delighted with this acquisition given that the CLC work gear range complements the Snickers Workwear, Hellberg Safety, Hultafors Tools, Solid Gear and Toe Guard safety footwear product portfolios perfectly. "We will now be able to offer the discerning tradesman and woman an even more extensive range of top quality premium brand products, ideally suited to the work they do on site.”


passionate about their jobs and this campaign is a way to celebrate that. The people in our videos have an independent spirit, a strong focus and a love for their work that shines through. They feel privileged to do what they love


every day and canʼt imagine doing anything else.” Dickiesʼ series of videos will be featured online.


GFORCE launches its new fully self-branded customised kit


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FORCE Sportswear is launching a brand new offering to the school sportswear market that will allow schools to be the brand. The Leicester-based company is now expanding its offering to include fully self-branded customised kit from its GFORCE Signature range. GFORCE Signature will enable schools, and retailers alike, to create their own bespoke sportswear for their sports teams incorporating any preferred colours, logos and patterns. But to truly stand out from the crowd, the garments can now be fully customised with the individual school name, logo or branding incorporated throughout including the neck tape, neck labels, side seam labels and swing tags. Simon Ward, group sales director for GFORCE Sportswear, said: “Weʼre really excited to be launching this new offering to the school market. We have been supplying school sportswear for many years, but the introduction of the GFORCE Sportswear brand in 2008 was a game changer for us.


GFORCE Signature provides fully brandable sports kits


CLC complements Hultafors Group’s product range www.printwearandpromotion.co.uk


“As GFORCE has continued to gain traction in the market and increase in popularity, now seems like the perfect time to offer something really unique to ensure schools can really make their mark on the sports field and thatʼs where GFORCE Signature comes into play.”


November 2019 | 17 |


Are you passionate about your trade? Do you have any work you’re particularly proud of?


Dickies would love to see examples of your work on social media. Just tag Dickies at @DickiesEurope on Twitter, @dickiesworkwearofficial on Instagram or post on Facebook @DickiesWorkwear. Use: #mydickiesworkwear and you might get featured on Dickiesʼ social media feeds.


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