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Industry News


3 Sixty’s investment in Durst P5 350 HS is catalyst for further efficiencies and improvements


3


Sixty has cemented its strong and long-term relationship with Durst Group after another key investment in its market-leading technology, this time the Durst P5 350 HS 3.5 meter LED hybrid printing system.


Durst, manufacturer of award- winning digital printing and production technologies, has enabled 3 Sixty to ramp up capacity and also enable a more efficient working process within its production facility. This will provide tangible benefits for 3 Sixty’s existing customers and also provide new business growth opportunities from its 30,000 sq ft facility in Cardiff in Wales, UK. With a growing focus on sustainability and efficiencies for 3 Sixty, the P5 complements the company’s Durst Rhotex 325 – combining direct-to-textile printing and transfer paper with dye sublimation transfer printing technology – and replaces a Durst P10 250 HS Plus hybrid production printer. 3 Sixty’s


broad scope includes the retail, visual merchandising, exhibition, event and commercial interiors sectors. Richard Inkin, managing director of 3 Sixty, said: “The P5 350 HS gives us huge versatility due to the hybrid capabilities as well as the high speed and quality levels it can achieve. It’s handling of some of the more unique materials we use was also a big tick in the box. “The incredible performance levels mean we can now work more efficiently throughout the business as print is only one element of many, in getting a job out of the door. Having more time now to cut, collate and pack the jobs has given us more flexibility


New arrivals at Fruit of the Loom in 2024 F


ruit of the Loom is ringing in 2024 with two exciting pieces of news: the iconic brand is updating its range with four fresh new colours. Since January, the colours Desert Sand, Cranberry, Mountain Blue and College Green are added to the already diverse range of colours available at Fruit of the Loom. Another new arrival: two high- quality basics made of 100% ring-spun cotton.


Since January 2024, the high-quality Iconic Collection from Fruit of the Loom is updated with the Iconic 195 Jersey Shorts in a unisex style: 100% ring-spun cotton and a fabric weight of 195 gsm ensure excellent finishing results. An elasticated waistband with a cord and side pockets round off the look of the shorts perfectly.


| 6 | March 2024 www.printwearandpromotion.co.uk


A must in every spring range: we are talking, of course, about high-quality T-shirts made of 100% combed, ring- spun cotton. In this spirit, Fruit of the Loom expands its selection to include the new Kids Iconic 195 T. This short- sleeved T-shirt boasts a fabric weight of 195 gsm. It has a classic cut, making it a great unisex piece for boys and girls.


Featuring a round, rib knit neckline made of cotton and a full-length, shoulder-to- shoulder neckband.


in the way we work. The P5 speed levels mean that we will not need to run anywhere near the high speeds it can achieve and still increase our capacity by more than 30% without the extra costs that we would think we would have incurred. Print is about manufacturing a high quality product from start to finish, not just how quickly you can print it.” “The flexibility of the machine allows us now to go after more business across all sectors we work in – retail, events and the exhibitions sectors to name a few. We know that our clients will see the benefits of our investments which have only been possible with their support of both our customers and our suppliers. Durst was brilliant, along with Compass Business Finance, in putting the deal in place and therefore helping us to focus and drive forward. 2024 has exciting opportunities for everyone but also if we are all honest, a degree of uncertainty, so investment in the right type of equipment is key. We are sure we have made the right decision.”


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