On Demand Printing
An industry enjoying immense growth
The Print on demand (POD) industry is enjoying record breaking growth. Brickweb examines the latest trends in this sector.
the value of the global market for eco-friendly apparel will grow to £1.23 billion by the end of next year.
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This demand is set to further drive the growth of the PoD market, which is more sustainable than more traditional production techniques in numerous ways. Fortune Business Insights carried out research into this topic, concluding that digital printing technologies reduce the consumption of electricity by almost 30% as well as using as much as 90% less water. In addition, PoD products are only made after they have been ordered; this means that every item is sold and there is no waste. There has never been a better time to become part of the PoD industry but you do need to have an edge over the competition. That’s where Brickweb can help. Our expert team has created The Brick Factory, a turnkey solution that allows you to manage every aspect of a PoD operation from product design to drop shipping and every step in between.
he Print on Demand (PoD) market experienced record- breaking growth in 2023 and this trend looks set to continue throughout 2024 and beyond. In this edition of the Brickweb blog, we look at some of the industry’s recent statistics as well as predictions for the coming year... Straits Research carried out in-depth analysis of vast amounts of data, concluding that the global PoD market had a value of around £4.24 billion at the start of 2023. Extrapolating on the data, the leading market research company projected that this figure would skyrocket to £30.68 billion by 2031. This represents a remarkably high CAGR (Compound Annual Growth Rate) of over 26%. The PoD market has been steadily growing since it first began back in 1993. Results of research by Ahrefs have revealed that at the beginning of the COVID-19 pandemic in March of 2020, the number of searches for the term spiked; today, this figure is still far above pre-pandemic levels and growth has continued accelerating. Researchers at Ahrefs noted these results clearly showed that PoD has ‘sustained its popularity and relevance even after the initial surge of interest’.
Leading PoD company Printful has shared details of 2023’s top-trending products. Items of custom apparel (such as t-shirts, hoodies and hats) were the most popular but there was also significant growth in demand for accessories including phone cases, mugs and stationery. Market Decipher has predicted that home decor products will experience the sharpest rate of growth (a 27.7% CAGR) in the PoD market between 2024 and 2032; the projected rise was partially attributed to the increasing number of people working from home.
The demand for sustainable products continues to grow; data from RoundUp showed that almost three-quarters (73%) of millennials would be willing to pay more for merchandise that is produced sustainably. In their recent report, RoundUp projected that
| 36 | March 2024 • For more visit:
www.brickweb.co.uk The rise and rise of ODP:
• The growth of print on demand is unprecedented. In 2021, the global market was valued at just £4 billion. By 2030, that figure is projected to reach in excess of £32.4 billion (Straits Research)
• The number of searches for the term ‘print on demand’ began a steep and swift rise in March of 2020, at the beginning of the COVID-19 pandemic. Today, search numbers for the term are still way above their level before the pandemic hit, suggesting that print on demand has remained popular and relevant even after its initial peak of interest. (Ahrefs)
• So far in 2023, the top-trending products for print on demand are t-shirts, hats, hoodies, wall art, bags and phone cases. (Printful)
• From this year until 2030, the global market for custom- printed textiles is estimated to grow at a CAGR of over 14%. (Grand View Research)
• Consumers across the board are more and more often looking for sustainable products. The technology used in digital printing reduces water consumption by almost 90% and electric consumption by as much as 30% compared to traditional printing techniques. As custom printed garments are made to order and no inventory needs to be held, the amount of waste is further reduced. (Fortune Business Insights)
www.printwearandpromotion.co.uk
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